Demand Marketing Manager, EMEA - Remote Eligible

Demand Generation Marketing Manager

Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Demand Generation Marketing Manager to drive marketing initiatives for our SaaS product suite across EMEA.

In this role, you will own the demand generation strategy and execution in your region, covering the full revenue spectrum from demand generation to customer retention. You'll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Faria as a distinctive name in the EdTech space. You'll work closely with key stakeholders, including regional commercial leadership, product teams, sales, and customer success, while being part of the larger global marketing team.

Responsibilities

• Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Faria's products across Asia.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events and Brand & Community teams to localize product launches, events and other marketing efforts in your region through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
• Measure and report on marketing performance, using insights to optimize ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.