Outreach & Sales Director

Outreach And Sales Director

The Pillars of Hermantown is Ebenezer's newest managed senior living community in northern Minnesota, near Duluth and will offer Independent Living, Assisted Living and Memory Care options with 105 total apartments near major crossroads and amongst beautiful scenary. The Pillars creates purposeful lifestyles for our seniors with dedicated staff to meet their needs in a variety of ways. Come join our team of dedicated employees who share in our mission to help our seniors heal, discover, and educate for longer healthier, more significant lives!

The Outreach and Sales Director creates and implements a marketing plan aimed at maintaining full occupancy for the Ebenezer housing community. This position is based primarily in the community and significant time is devoted to working with external referral resources.

Schedule includes:

• 80 hours every two weeks; Full time
• Manager on Duty weekend rotation

Responsibilities

This position creates and implements a marketing plan aimed at maintaining full occupancy for the Ebenezer housing community. This position is based primarily in the community and significant time is devoted to working with external referral resources.

• Establishes and supports a sales and marketing plan aimed at full occupancy:
• Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives
• Develops and maintains effective, on-going relationships with external referral resources
• Creates and maintains system for generating new leads
• Follows Ebenezer Sales System guidelines
• Ensures that marketing materials are current and available
• Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community
• In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets
• Schedules and conducts tours
• Makes recommendations for web content and changes
• Implements pre-closings and closings of unit sales
• Maintains data base on current residents
• Maintains current Occupancy Reporting requirements
• Manages wait list
• Promotes positive customer relations:
• Provides guidance and resources to residents/tenants/families with their transition into and out of their home
• Creates and maintains positive on-going relationships with customers including prospects, residents, families and professionals
• Develops and maintains database of contacts, up-to-date records, and tracking per community requirements
• Builds awareness about community with referral sources and other groups
• Assists residents/tenants with their transition into and out of their home
• Serves as resource to residents/tenants and families seeking information:
• Prepares or obtains materials from community resources and program files
• Identifies and works with community resources to provide information and educational sessions
• Organizes referral events, i.e. CEUs, seminars, hosting referral and community events

Required Qualifications

• 3 years proven success in sales, occupancy development, housing, real estate, or business development or
• 5 years senior living experience
• Strong communication, organizational and problem-solving skills

Preferred Qualifications

• B.S./B.A. Marketing/Communications
• 4 years Senior living or healthcare sales experience
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), email marketing platforms, and social media for community outreach and professional engagement
• Knowledge of CRM platforms (experience with senior living CRMs such as Eldermark, Sherpa, Yardi, or similar strongly preferred) for lead tracking, pipeline management, and occupancy reporting
• Aging Services of Minnesota Sales and Marketing Certificate

Benefit Overview

Ebenezer offers a generous benefits package, including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more!

Compensation Disclaimer

The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical. If your role is eligible for a sign-on bonus, the bonus program that is approved and in place at the time of offer, is what will be honored.

EEO Statement

EEO/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status