Marketing Manager, Email & Copywriting

Fairtiq Bilingual Communicator

Fairtiq is a mobile app that simplifies public transport ticketing using an innovative geo-positioning based technology. We use state-of-the-art technology and methods for software development in order to support our rapidly growing user community and create leading solutions for public transport worldwide. Fairtiq Ltd was founded in 2016 as a start-up with the mission of providing the easiest way to sustainable mobility for everyone, everywhere. Today, the company counts over 150 employees in seven countries with its solution working all over Switzerland, Liechtenstein and Denmark, as well as several parts of Germany, Austria, France, Italy, the Czech Republic and expanding more and more in European markets.

Role & Duties

Email Marketing (B2C & B2P):

• Own the end-to-end email strategy: from ideation and campaign planning to execution and optimization (B2C and B2P).
• Write engaging, brand-consistent copy for newsletters, drip campaigns, product updates, and partner communications.
• Design visually appealing emails using Canva (and other tools if needed), ensuring brand consistency and a strong visual identity.
• Manage translations and localization (coordinate with internal/external translators for German, French, Italian, and more).
• Handle the full process: setup, testing, sending, tracking, and reporting on performance metrics (open rates, CTRs, conversions).
• Continuously optimize campaigns through A/B testing, performance insights and automation.

Landing Page Copywriting & Design

• Write compelling copy for B2C and B2P landing pages that drives conversions.
• Ensure pages are visually appealing, user-friendly, and aligned with Fairtiq’s tone of voice.
• Collaborate with other teams to optimize layouts, visuals, and messaging.
• Monitor page performance (CTR, bounce rate, conversion rate) and iterate for improvement.

Cross-functional Communication

• Work closely with product, design, and marketing teams to align messaging and campaigns.
• Actively contribute ideas for improving overall customer communication and user engagement.
• Manage multiple projects at once while ensuring deadlines are met.

What We're Looking For

• Fluent in German & English (both written and spoken). Additional languages (French, Italian, others) are a strong plus.
• Strong copywriting skills with an eye for detail and storytelling.
• Proven ability to design visually engaging content (emails, landing pages).
• Excellent communicator who is proactive, organized, and comfortable working remotely.
• Ability to handle multiple priorities with high quality standards.

Tools & Skills

• Experience with Canva (for design), ESPs (e.g., Mailchimp, HubSpot, or similar) is a strong plus.
• Nice-to-have: Basic HTML/CSS for email formatting and other visual/design platforms.
• Familiarity with marketing automation platforms is a plus.

We Offer

• A flexible remote-first setup, with great teammates across Germany and Switzerland, as well as office locations in Berlin, Zurich and Bern.
• An inclusive, curious, and collaborative team culture.
• The opportunity to shape how the world’s smartest ticketing system is seen, felt, and remembered.
• The opportunity to travel to different events and markets with Fairtiq.
• Opportunity to personally contribute to a highly innovative product in a well-financed scale-up.

At Fairtiq, we don't just accept difference, we celebrate it, we support it, and we thrive from it for the benefit of our employees, our products and our community. Fairtiq is a proud equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Data Protection - Your personal data will be held by Fairtiq for a maximum of 12 months. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. Please contact dataprotection@fairtiq.com if you wish for your data to be removed.