Senior Digital Marketing Manager - Re:them - Remote Eligible

Senior Digital Marketing Manager

ReThem is seeking a results-driven Senior Digital Marketing Manager to lead the strategy, execution, and performance tracking of its media buying and SEO initiatives. This role is perfect for a seasoned digital marketer with deep B2B experience, a passion for performance analytics, and a proven track record in scaling digital channels.

You'll work at the intersection of data, content, and growth — managing end-to-end SEO optimization and media buying performance while ensuring everything is measured, automated, and continuously optimized for ROI.

Key Responsibilities

SEO & Organic Growth

• Lead technical and strategic SEO audits, including site health, crawlability, page speed, and schema optimization.
• Own on-page SEO across content, metadata, keyword mapping, and internal linking.
• Oversee backlink acquisition and outreach strategies to build high-authority domain profiles.
• Optimize visibility and performance of ReThem's digital properties in search engines (Google, Bing, etc.).
• Monitor search rankings and traffic behavior using tools like SEMrush, Google Search Console, and Analytics.

Media Buying & Paid Campaigns

• Plan and execute paid media campaigns on platforms like LinkedIn, Google Ads, Taboola, and industry-specific networks (e.g., G2, Capterra, Gartner, Software Advice).
• Track media spend, impressions, CTRs, and conversion rates with clear attribution frameworks.
• Partner with sales to optimize paid campaigns for lead quality and lifecycle velocity.
• Implement A/B and multivariate testing for ad creatives, targeting, and landing pages.

Performance Tracking & Reporting

• Develop real-time dashboards in Google Looker (Data Studio) to monitor SEO KPIs, ad spend efficiency, and lead funnel progression.
• Set up and maintain conversion tracking via Google Tag Manager, UTM frameworks, and CRM integrations.
• Analyze campaign data to recommend scalable improvements and identify growth levers.

Core Tools & Technologies

• SEO & Analytics: SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager
• Ad Platforms: Google Ads, LinkedIn Ads, Taboola, Facebook Ads, Capterra, G2
• Marketing Automation & CRM: HubSpot, Pardot, Salesforce, Zoho CRM, Keap (InfusionSoft), Zapier, GoHighLevel, Wordpress
• Tracking & Reporting: Google Data Studio (Looker), Google Tag Manager, UTM protocols
• Project Collaboration: Trello, Slack, Jira, Miro