Senior Social Media Marketing Specialist

Senior Social Media Specialist – Hotels.com

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

This role is for the curious, creative social media native who understands that today's travelers aren't just looking for deals. They're looking for connection, community, and content worth sharing. If you've ever looked at a TikTok about the "top 5 underrated hotels" and thought, I could've made that better, we want you on our team. As part of the marketing org, you'll develop platform-first campaigns that bring the Hotels.com voice to life across TikTok, Instagram, Pinterest, and emerging channels. You'll be the glue between our social strategy, creative execution, and content community, helping travelers discover their next stay while making them laugh (or double-tap) along the way.

In this role, you will:

• Shape and execute bold, insight-driven social strategy that resonates with modern travelers, including Gen Z solo explorers and millennials planning group trips
• Collaborate with creatives, marketers, and agency partners to elevate Hotels.com's online presence by leveraging culture, travel trends, and fandom behavior
• Running day-to-day management of our organic social content calendar, helping bring creative ideas to life across TikTok, Instagram, X, Threads, and Pinterest
• Supporting social-first brand campaigns from kickoff to post-mortem, helping translate business goals into scroll-stopping content
• Monitoring online conversations and listening for cultural moments and brand-relevant trends we can tap into
• Working with influencers, agencies, and content creators to co-create authentic, share-worthy work that resonates across travel communities
• Helping track and report performance data, interpreting results and turning insights into content optimizations
• Staying plugged into emerging platforms and travel-specific social trends, and recommending how we evolve our presence accordingly

Experience and qualifications:

• A creative and strategic thinker with a minimum of 2 years of experience managing social media accounts for a brand, agency, or travel-related platform
• Experience managing and collaborating with external agencies to develop and execute social media campaigns, ensuring alignment with brand strategy, performance goals, and timelines
• Confident working across major platforms like Instagram, TikTok, Facebook, Twitter/X, and Pinterest, with awareness of how audiences behave differently across them
• A strong writer who knows how to adapt tone of voice for different channels (Bonus if you've written for a defined brand voice before)
• Experienced with tools like Sprinklr to manage publishing, listening, and reporting
• Comfortable collaborating across teams and timelines, with an ability to juggle multiple projects while keeping an eye on the big picture
• Interested in travel culture, content creation, and the internet's ability to shape where we go and how we get there

Bonus Points If You Have:

• Experience working with or managing influencers or creator partnerships
• Skills in multimedia content creation (basic video editing, graphic design, etc.)
• Paid or earned media campaign experience
• A great hotel recommendation we've never heard of

The total cash range for this position in West Hollywood is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.