Senior Partner Marketing Specialist (singapore)

Senior Partner Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services – helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through one of the most connected travel marketplaces in the world.

As a Senior Partner Marketing Specialist within our B2B team, you will launch campaigns for our white-label templates platform partners, collaborate closely with cross-functional teams at Expedia Group (Marketing, Product, and Tech), and help us continuously improve our services and merchandising performance.

This role sits within our Growth Marketing organisation and works directly with some of the world's most established online travel agencies, airlines, hotel chains, and financial institutions.

What You'll Do

• Lead the development and execution of merchandising campaigns and promotional offers (including coupons) for partner marketing initiatives.
• Coordinate with internal stakeholders to define campaign objectives, planning, channel selection and creative requirements.
• Own all tactical aspects of promotions, including:
  • Developing terms and conditions
  • Managing copy and design requests
  • Supporting site placement implementation
  • Providing promotional materials to partners
  • Analysing post-campaign performance
• Determine and optimise the promotional mix across marketing channels by analysing and reporting on key performance metrics.
• Develop best practices and guidelines informed by insights, experimentation, and campaign performance analysis.
• Collaborate with Product teams to propose and support improvements to the onsite merchandising experience, using data, insights, and testing methodologies (e.g. A/B or multivariate testing).
• Become an expert user of merchandising and marketing tools, including content management systems, inventory management platforms, and analytics and reporting solutions.
• Maintain a customer-first perspective, ensuring promotions and merchandising initiatives enhance the end-to-end user journey.

Experience and Qualifications

• 2+ years of experience in digital marketing, merchandising, or promotional activity in consumer e-commerce or travel.
• University degree or equivalent professional experience.
• Proven track record of using technology to build and optimize marketing campaigns that drive results.
• Hands-on experience with content management systems (CMS) and strong proficiency in Excel; familiarity with CJA or similar analytics tools is a plus.
• Highly analytical, detail-oriented, and able to manage multiple priorities simultaneously.
• Strong organisational, stakeholder management, and communication skills.
• Solid understanding of marketing lifecycle management and campaign execution.
• Awareness of A/B testing and optimisation techniques, with a willingness to learn and apply them.
• Familiarity with basic SEO principles is a plus.
• Excellent written and verbal communication skills, with the ability to clearly convey ideas and results to a variety of audiences.
• Strong collaboration skills and a team-oriented mindset, especially when working with cross-functional teams such as Marketing, Sales, and Product.
• Ability to consistently deliver high-quality work on time in a fast-paced environment.
• Customer-first mindset, with a clear understanding of how merchandising impacts the user journey and customer experience.
• Curious, adaptable, and open to feedback, with a strong desire to grow in a dynamic digital environment.
• Up to date with the latest digital marketing trends, tools, and best practices.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.