Marketing Executive

Marketing Executive

We are Eversheds Sutherland, a global law firm, with more than 5,000 people across over 30 countries. We're full-service with deep niche and sector experience. Whatever challenge, wherever in the world, we're equipped and ready to meet it. We live our values, we're purposeful and purpose-led. So, although the world is fast-moving and rapidly changing, we see it as a place where everyone can thrive. We're ambitious for our clients, our communities – and for you. Whether you're starting out on your career or well established, whether you're a lawyer or in business services. If you're looking for what's next, we are too.

With us, you grow your global mindset. You're encouraged to put ideas into action and there's always something new and different to get involved in. We see the fast-moving world as a place where we can all thrive and succeed. We're excited for what's next, so with us, you can be too.

The Role

You will be dealing with internationally recognisable brands, supporting some of the world's leading lawyers, exploiting and developing your professional knowledge and experience. Every day is different but every day is satisfying. We are looking for an energetic client development and marketing professional, seeking to acquire new experience and develop their careers in a positive new environment. Your role will be to support our sector BD and marketing teams through both internal and external communications and events. Our priority sectors are: Consumer; Energy; Financial Services; Governments & Infrastructure; Health & Life Sciences; Industrials; and TMT.

You will be working alongside the Senior Marketing Manager and Managers, liaising with colleagues around the world to implement marketing strategies to promote the firm's services within these industries. This will include client development initiatives, marketing campaigns, digital marketing, content creation and event management to enhance the firm's brand presence and client engagement.

Role and Key Responsibilities

To support the Senior Marketing Manager and Marketing Managers in the delivery of the marketing and business development plan across our global network through:

Digital Marketing:

• Develop and execute digital marketing campaigns across various platforms (e.g. LinkedIn, website, etc.).
• Monitor and analyse the performance of digital marketing campaigns.
• Optimise website content for SEO to improve search engine rankings and drive traffic.

Social Media Content Creation:

• Create, curate, and manage content for the sectors social media channels.
• Develop a content calendar to ensure consistent and timely posts.
• Collaborate with the design and digital team to produce visually appealing graphics and videos.

Event Management:

• Plan and coordinate events and webinars globally.
• Manage event logistics, including venues, catering, and guest lists.
• Promote events through various marketing channels to maximise attendance.
• Evaluate the success of events through measuring ROI and provide recommendations for future improvements.

Thought Leadership Content:

• Develop and publish thought leadership content, including articles, whitepapers, videos and podcasts, to position the firm as an industry leader.
• Collaborate with colleagues and lawyers to create insightful and relevant content that addresses current trends and issues in the sector.
• Promote thought leadership content through digital channels and social media to reach a wider audience.

Brand Management:

• Ensure all marketing materials and communications align with the firm's brand guidelines.
• Collaborate with internal teams to maintain a consistent brand voice across all channels.

Client Engagement:

• Support the business development team in creating pitches and presentations.
• Assist in the delivery of business development activities, including the collation of research materials to support business development campaigns and individual client opportunities.
• Ensure all internal databases and resources capturing capability, experience and client testimonials are comprehensive, up-to-date and shared through internal newsletters.

Additional:

• Assist on ad-hoc internal comms projects, events and publications.
• Manage and contribute to wider marketing projects as required.
• Working collaboratively with colleagues across the business to support with the wider delivery of key campaigns and initiatives, when required.
• Prepare regular reports on marketing activities, performance metrics, and ROI.

Skills and Experience

• Previous marketing experience, ideally gained in a professional services environment, ideally legal.
• Focused on delivery and deadlines, remaining calm and considered under pressure.
• Enthusiastic, 'can do' approach which inspires confidence in others.
• The ability to work with satellite teams to deliver on time.
• Ability to manage multiple tasks and projects.
• Capability to generate ideas and explain their merits with clarity and logic.

What's in it for you?

At Eversheds Sutherland, we provide benefits focused on looking after you: your development, your performance, your financial future and your health, as well as providing the opportunity to make a contribution to the world.

• We're fair, transparent and equitable.
• We share in the success of the firm, reward alignment to our values, going above and beyond and your individual performance.
• We support flexible ways of working through our remote working policy and commitment to flexible, agile and hybrid ways of working.
• We support your health and performance through our dental, healthcare and wellness support.
• We support everything you are and all you bring through our powerful commitment to diversity and inclusion.
• We provide a platform for your career, whatever your ambitions through our structured professional and personal training, mentoring and development programs.
• We provide experience and opportunity through international and cross-function exposure.
• We provide an opportunity to give back through our pro bono work and community engagement.
• We help you plan ahead through retirement planning, insurance and assurance.

Diversity & Inclusion

At Eversheds Sutherland, "Inclusive" is a core business value. We bring together different skillsets, global mindsets and approaches. We foster diversity of thought and the freedom to put ideas into action. We have an inherent respect for the individual. We have a strong belief in collaboration and teamwork. Sharing ideas, asking questions, solving challenges and meeting our clients' goals: together.

We want all our people to thrive at work and reach their full potential and we work hard to continue to build a diverse and inclusive culture, monitor and report on our progress and impact, and develop our approach. This is reflected in our policies, systems and processes, and in our work with diversity membership organisations.

Many of our people work flexibly in some way and we are open to considering how we can accommodate flexible working arrangements alongside role requirements. If this is important to you, please talk to us about it during the recruitment process.

We want you to perform at your best during our recruitment process. If there is any adjustment or support you need, please contact us so we can discuss how we can best assist you.