Head Of Sales

Sales Lead Position

We are looking for a sales lead to grow our commercial organization in Latvia. This person will sell, manage, and coach the sales team, while also owning pricing, go-to-market strategy, and overall commercial performance. The right candidate combines strong sales leadership with hands-on execution and previous experience in healthcare.

What you will do:

1. Lead a team of 4 salespeople and 1 marketing manager
2. Player/coach sales leader. Managing key client accounts to ensure retention and expansion, while supporting the team on acquisition of new clients.
3. Build and manage go-to-market strategy, including pricing, channels, and budgets
4. Present and review sales forecasts with the management team and company board.
5. Develop and maintain strong relationships with healthcare clients (hospitals, clinics, insurers)
6. Oversee the full sales cycle: from lead generation to closing deals and expanding accounts
7. Ensure compliance with healthcare regulations when selling and presenting solutions
8. Own reporting and forecasting across ARR, pipeline, quota attainment, sales & marketing process efficiency, ROI studies, and sales forecasts.
9. Improve and enforce sales processes within HubSpot CRM; establish measurable, repeatable workflows
10. Work closely with product and engineering to provide feedback from customers
11. Take overall responsibility for commercial performance and alignment with company goals. You'll report to the CEO and be responsible for the company's growth.

What we are looking for:

• Proven experience in sales leadership, preferably in SaaS, IT, or healthcare software
• Strong ability in account management and customer success; relationship builder
• Skilled in upselling and expanding existing accounts while still hunting for new clients
• Comfort with complex, low-ARR sales cycles (3–6 months) in small, competitive markets
• Technical credibility: able to demo software, discuss integrations, data privacy (GDPR), and compliance issues
• Proficiency with CRM tools (HubSpot); proven ability to design and implement sales processes
• Data-driven decision-making: able to measure performance with KPIs and dashboards
• Language skills: Latvian and English required; Russian optional
• Team structuring and KPI's allocation. You will own commercial performance and should structure roles and responsibilities in-line with the process established across the commercial organization.

Our hiring process:

1. Screening call with Talent Lead (30 mins)
2. 2nd interview with SBP (60 mins)
3. Final on-side with CEO (60 mins)