Business Line Marketing Specialist B2B (m/f)

Business Line Marketing Specialist B2B (m/f)

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate.

Eurofins is dedicated to delivering testing services that contribute to the health and safety of society and the planet, and to its corporate responsibility to protect the environment and ensure diversity, equity, and inclusion across the entire network of Eurofins companies.

Job Description

The role of the Business Line Marketing Manager is pivotal in developing and executing strategic marketing plans for their specific offering segment. The primary objectives include stimulating demand, attaining business line targets, and expanding market presence for Eurofins Discovery's Drug Discovery. In close collaboration with the Business Line Leader, the Business Line Marketing Manager translates the market and offering vision into a meticulously structured marketing roadmap. This approach is geared towards achieving financial objectives and strategic goals while upholding alignment with the overarching corporate brand strategy and cultivating synergies with adjacent business lines. Significantly contributing to revenue generation, the Business Line Marketing Manager actively propels demand and generates sales leads for customer-facing teams. This ensures the promotion of global brand awareness for Eurofins Discovery's comprehensive drug discovery continuum offerings. Duties and Responsibilities: • Develop and execute yearly marketing plans aligned with business goals with monthly assessment and adaptations • Collaborate with ELE's Product Managers and the International Business Line Director of Marking to gather content for the executions of the marketing campaigns to promote stand-alone and integrated solutions • Work with Global Marketing Communication teams and Regional Marketing Managers to adapt marketing activities to regional nuances and ensure that the Eurofins Discovery brand is advocated in the world's regions • Lead planning efforts to achieve marketing qualified lead and pipeline goals • Optimize content marketing and copy for various communication channels • Initiate/ Manage lead nurturing programs to accelerate prospects • Analyze tactic performance and business impact to gain insights for every company executed for the business line • Monthly track/report campaign cost, performance, and ROI – Report data to Sales and Business Line Leaders and Product Managers to optimize tactics • Monitor and adapt marketing strategies based on industry best practices • Ensure sales enablement approaches across all customer-facing teams to improve sales efficiency • Serve as a Business Line contact for ad hoc activities like conference, trade shows, and other company-sponsored events for the promotion of integrated offerings • Foster collaboration with Business Line Leaders for cross-segment synergies • Conduct market research each semester to identify

Qualifications

• Leadership and Project management • 5 + years' experience in ABM, CRM, automation, content and lead generation • Proven ability to translate strategic objectives into actionable tactics and optimize lead generation processes, with proficiency in English • Analytical and problem-solving skill • Adaptability and flexibility

Additional Information

We support your development! Do you feel you don't match 100% of the requirements? Don't hesitate to apply anyway! Eurofins companies are committed to supporting your career development.

We embrace diversity! As an Equal Opportunity Employer, the Eurofins network of companies believes in strength and innovation through diversity. We prohibit discrimination against employees or applications based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.

Sustainability matters to us! We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to their initiatives we count on our dedicated carbon reduction team to help us to achieve this goal!