Performance Marketing Analyst

Digital Marketing Specialist

The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for our client's e-commerce stores to drive quality traffic and conversion & report results on a weekly and monthly basis.

Brand Management

Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.

Planning & Target Achievement

Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients' objectives.

Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned with the stores' goals and objectives.

Create the brand's monthly media plan based on budget and planned campaigns.

Issue quarterly cost estimates to document the budget to be used and make sure the client is aware of the investment.

Implementation & Reporting

Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance.

Present analysis and recommendations to key stakeholders both client-side and internally.

Ensure that regular reviews are carried out with clients to ensure that their needs are being met and that excellent customer service is achieved and develop future improvements/services for the customers.

Key Qualifications

0-1 year experience as a performance marketing analyst in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted.

Proficient in hands-on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions.

Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite.

Proactive and have a problem-solving attitude.

Client-facing abilities.

Analytical, data-driven mindset.

Self-starter with high interpersonal skills.

This role has a HYBRID work setup.