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Strategic Partnerships Account Manager

Manage and grow strategic brand partnerships to increase revenue and community engagement
New York
Mid-Level
1 week ago
Equinox

Equinox

A luxury fitness company offering high-end gym facilities, group fitness classes, and wellness services.

Strategic Partnerships Account Manager

The first of its kind boutique fitness experience, SoulCycle revolutionized the fitness industry. Our signature 45-minute indoor cycling class is an immersive and intense mind-body-soul workout, where legendary instructors guide riders through class – helping them lose themselves in the ride, the music, the experience. Taking place in dark, candlelit studios, allowing riders to be grounded in the moment, SoulCycle rides connect our community through the experience and energy of the room.

To foster an open, diverse, & inclusive community – while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust.

Job Description

SoulCycle is seeking a dynamic and resourceful Strategic Partnerships Account Manager to join our Strategic Partnerships team. In this role, you'll help develop and execute brand collaborations that not only generate meaningful revenue but also fuel growth, build cultural relevance, and strengthen engagement with our community. The ability to nurture partner relationships to continuously grow impact over time is key in this role.

Reporting into the Director of Strategic Partnerships, the Partnerships Manager will oversee day-to-day partner relationships, drive project execution, and bring bold, creative collaborations to life, all with the north star of growing both partnership revenue and SoulCycle rider engagement.

The Account Manager will primarily be responsible for day-to-day management and successful execution of SoulCycle's strategic partnerships. Essential activities will include partner relationship development, account management, project management, and communication with stakeholders of all seniority levels.

The ideal candidate will be an energetic, detail-oriented, and personable self-starter who as an individual contributor is comfortable rolling up their sleeves to help build and grow an emerging part of the SoulCycle business. This is a high-impact role with the ability to contribute to the growth of SoulCycle's ridership and revenue, and the candidate must be enthusiastic about communicating the Soul brand to external partners and excited about meeting and exceeding revenue targets.

This individual will also be a key component of sourcing and securing new partnership agreements for SoulCycle, and as such will have a creative point of view on how to generate exciting new collaborations. This will include staying abreast of SoulCycle's services, programs, and products as well as trends in the broader wellness industry.

What You'll Do

  • Partnership Development: Support the sourcing, pitching, and closing of new brand partnerships across industries including but not limited to wellness, lifestyle, tech, and entertainment.
  • Relationship Management: Serve as a day-to-day point of contact for internal SoulCycle and external partners, ensuring flawless communication, alignment, and execution.
  • Project Management: Own timelines, deliverables, and internal cross-functional coordination (Marketing, Field Organization, Legal, Operations) to ensure smooth partnership execution from launch to post mortem.
  • Deal Support: Work with the director of strategic partnerships on structuring agreements—drafting proposals, reviewing deal terms, and supporting negotiations.
  • Execution & Reporting: Manage partnership activations from start to finish, track deliverables, and report on performance metrics (reach, engagement, ROI).
  • Creative Collaboration: Bring fresh ideas to the table for unique integrations, events, and co-marketing opportunities that resonate with our riders.
  • Problem-Solving: Be quick, scrappy, and solutions-oriented—finding ways to make partnerships happen even with limited resources or short timelines.

Qualifications

Who You Are

  • 3–5 years of experience in partnerships, business development, account management, or related fields.
  • Strong project management skills—you thrive on organization, meeting deadlines, and managing multiple moving parts & priorities.
  • Experience or interest to grow in sales or business development, with comfort pitching ideas and supporting deal negotiations.
  • Experience or interest in brand, field/community, or experiential marketing. You have a passion for thinking creatively about how brands show up in the world.
  • Strong people skills—you build trust easily, communicate clearly, and know how to manage relationships.
  • Analytical and detail-oriented; comfortable with reporting and tracking partnership impact.
  • Creative, resourceful, and fast-moving—you see opportunities where others see challenges.
  • Passion for fitness, wellness, lifestyle, and community-driven brands is a plus.

Pay Transparency: Salary range $70K to $85K, with an additional annual incentive based on achievement of revenue targets.

Additional Information

As a member of the SoulCycle family, you will enjoy:

  • Competitive salary, benefits, and perks/discounts at SoulCycle
  • Unlimited complimentary rides at all SoulCycle locations
  • Growth, leadership, and professional development opportunities

The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

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Strategic Partnerships Account Manager
New York
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About Equinox
A luxury fitness company offering high-end gym facilities, group fitness classes, and wellness services.