Email Marketing Manager

Email Marketing Manager

We believe in the power of growing your own food and reconnecting with nature. That's why we're on a simple, but ambitious mission: to teach the world to grow. We're reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company.

We are home to the largest gardening community on the planet - trusted by millions across YouTube, Instagram, TikTok, and our blog for making gardening simple, fun, and possible for everyone. Our vision is bold: a garden in every home. To achieve it, we're building the world's first category-defining gardening company at global scale - blending education, media, planning tools and world-class products into one seamless experience. From seeds, raised beds, and grow bags to seed-starting systems and digital planning tools, everything we design empowers gardeners of every level to succeed. Our products are available nationwide through leading retailers like Whole Foods, Petco, Ace Hardware, True Value, thousands of independent garden centers, and online at EpicGardening.com and Amazon. Together with our passionate community, we're setting a new standard for what's possible in gardening, where content and commerce unite to support every grower, everywhere. The future of gardening is already here- and it's Epic.

At Epic Gardening, we are committed to cultivating a workplace that reflects the rich diversity of the world we strive to grow in. We believe that gardening connects people of all backgrounds and that our collective differences make us stronger. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to fostering an inclusive environment where everyone can thrive and contribute to growing a more sustainable and connected world. Join us as we teach, learn, and grow together—because at Epic Gardening, every person and every seed counts.

We're always looking for talented and passionate individuals who want to contribute to our team, even if we don't have a specific role posted that fits your background right now. If you're excited about what we do and think you'd be a great addition to our team, we'd love to hear from you.

Epic Gardening is looking for a performance-driven Email Marketing Manager to grow and later retain members for our Epic Gardening Membership, the future of our gardening community. You'll own the email strategy that turns readers into loyal members, blending creativity and data to drive conversions, engagement, and retention. Every campaign you launch will deepen our connection with gardeners worldwide. This role must be located in or around the Nashville or Franklin area for in-person collaboration. The team meets in a co-working space one to two times per week, so only applications from this area will be considered. This is not a remote role.

What You'll Do

• Build and optimize email campaigns that grow and retain our membership base.
• Plan and manage automated flows — welcome, nurture, renewal, and re-engagement.
• Turn blog readers into paying members through smart, educational email journeys.
• Write clear, compelling copy that informs, inspires, and converts.
• Segment audiences for personalized, high-relevance messaging.
• Test subject lines, CTAs, and send timing to maximize performance.
• Track KPIs, including open, click, conversion, and churn, then act on insights.
• Maintain list health, deliverability, and compliance standards.
• Collaborate with design and content teams for cohesive campaigns.
• Manage opt-ins and pop-ups to boost list growth.
• Continuously look for new ways to improve engagement and LTV.
• Create email campaigns that convert Shopify buyers through post-purchase flows.
• Build automated upsell and cross-sell sequences that drive membership subscriptions.

What You'll Bring

• 2–4 years of proven email marketing experience in content and commerce.
• Strong grasp of segmentation, automation, and lifecycle optimization.
• Proven ability to craft email campaigns and flows that connect, educate, and convert.
• Experience managing content within WordPress, Shopify, or similar CMS platforms.
• Hands-on experience with ESPs like Omnisend, Klaviyo, or HubSpot.
• Skilled in A/B testing and pop-up or paid lead-gen optimization.
• Excellent copywriting skills in Epic Gardening's warm, expert tone.
• Analytical mindset with a focus on measurable outcomes.
• Familiarity with HTML/CSS for light email edits (bonus).

Nice to Have

• Experience in community or subscription-based marketing.
• Understanding of content-to-commerce funnels and retention strategies.
• Passion for gardening, sustainability, or outdoor living.

Compensation & Benefits & Perks

• Base Compensation: This role is an internal level of specialist with base compensation starting at $70,000 depending on location, experience, and industry demands.
• Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It's not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.
• Benefits include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.