SEO & LLM Marketing Intern

SEO & LLM Marketing Intern

Enpal is the green unicorn #1 in Europe.

Born in Berlin in 2017 and active in Italy since 2023, Enpal has more than 70 thousand satisfied customers.

The company's goal is to become the point of reference for its customers for their 360-degree energy independence: through photovoltaic, wallbox and heat pump, all integrated by digital technologies and experiences.

Job Description

We are looking for an SEO & LLM Optimization Intern to join the SEO team, the team dedicated to increasing organic visibility and traffic from search engines (Google, Bing etc.) and from new AI-based systems like ChatGPT, Gemini, Perplexity and other chatbots/conversational assistants.

The role will actively collaborate in the development and automation of the most strategic SEO activities, supporting the entire process of performance improvement through the use of AI tools and automation technologies. It is a unique training opportunity for those with an analytical, technical and experimental approach, and who wish to build concrete skills in one of the most dynamic sectors of digital marketing.

Main Responsibilities

• Support in keyword research and analysis through SEO tools (e.g. Ahrefs, Semrush, Google Search Console).
• Develop strategic prompts for the generation of optimized SEO content through LLM (ChatGPT, Gemini, Claude, Perplexity).
• Collaborate in the production and review of content oriented to indexing and search intent.
• Monitor the organic positioning and performance of content.
• Experiment with AI-driven content optimization techniques (e.g. topic clustering, entity mapping, schema markup).
• Analyze the evolution of algorithms and AI features in search engines.
• Support the creation of SEO reports and performance dashboards.

Qualifications

• Curiosity for digital marketing, search engines and the use of artificial intelligence in the field of content and online visibility.
• Concrete interest in AI tools like ChatGPT, Gemini, Claude, Perplexity, Make or similar automation and content generation tools.
• Familiarity (even basic) with technical concepts such as: API, prompt engineering, SQL or scripting languages (e.g. Python).
• Good mastery of Google Sheets/Excel, ability to work with data and formulas.
• Analytical attitude, willingness to learn and to experiment with innovative solutions.
• Clear writing skills and understanding of search intent.
• Good English to interact with tools, technical documentation and prompts.

Plus:

• Personal, university or project experiences with generative AI, no-code automations (Make, Zapier), scraping or development of custom tools.
• Interest in SEO techniques (on-page, keyword analysis, content optimization) even if not yet in-depth.
• Experience with tools like Google Search Console, Semrush, Looker Studio, custom GPTs or LLM APIs.

Additional Information

• Type of work: 6-month paid internship
• Participation allowance: 800€ gross
• We offer a young, dynamic and growth-oriented environment where you can develop your technical and business skills working on real projects.
• Opportunity for learning and personal growth.
• The possibility to work on significant and impactful projects.
• Direct experience with market-leading analytical tools.
• Location and Hours
• Monday to Friday, 9:00 – 18:00
• Via San Gregorio 38, 20124 Milan (MI)
• More Information

  At Enpal we are proud of the diversity of our team. No decisions are made based on the color of the skin, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability or age, neither during the hiring nor during the employment relationship. Enpal stands for a safe workplace and fights against discrimination and harassment of any kind.