VP Marketing - UK - Remote Eligible

Vice President, Marketing – UK

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally – Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

At Employment Hero, we're proud of our unique DNA, which we call The EH Way.

We are Mission First – everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission

We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy

We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale

We are Apolitical – we do not take a position on political or social topics, unless it relates to our Mission

We Live by Our Values – we role model our values 100% of the time

We Expect High Performance – we set a high standard and we're not satisfied with being average

As our Vice President, Marketing – UK, you'll be a key member of both the Global Marketing Leadership Team and the UK Leadership Team, reporting directly to the Global GM Marketing (with a dotted line to the UK MD).

This is a pivotal role with a strategic remit to shape and scale our marketing vision in the UK, positioning Employment Hero as the category-defining Employment Operating System. You'll build and lead a high-performing team, setting a clear strategy while driving measurable growth through world-class demand generation, product marketing, and brand innovation.

We're seeking a hands-on, commercially minded leader with a proven track record of scaling marketing functions in high-growth SaaS businesses, who can set direction at board level while remaining deeply connected to execution.

Your key focus areas will be:

Defining and executing the UK marketing strategy to establish Employment Hero as the category leader for the Employment Operating System

Building a high-impact marketing organisation, attracting and developing exceptional talent while fostering a culture of agility, data-driven decision-making, and innovation

Driving measurable growth and market share expansion, with a strong focus on pipeline creation, demand generation, and customer acquisition

Influencing company-wide strategy by representing the UK market voice and contributing marketing insights to Executive and Leadership Team decision-making

This will include:

Owning the UK marketing strategy end-to-end, ensuring clear positioning, pipeline growth, and market penetration aligned to EH's global priorities

Setting vision and direction for high-performing, cross-functional squads while empowering teams to execute at pace

Building and scaling repeatable growth engines, leveraging data, AI, and market insights to drive measurable revenue impact

Acting as a strategic advisor to the UK MD, Global GM Marketing, and Executive Leadership Team, influencing company-wide decisions with marketing insight

Driving innovation across brand, product marketing, and demand generation to differentiate EH in a competitive SaaS market

Orchestrating integrated campaigns and GTM motions, ensuring consistency and ROI across channels (PR, content, performance, SEO, CRM, events)

Championing the voice of the customer at an executive level, translating customer insights into actionable strategies for product, sales, and partnerships

To thrive at Employment Hero, you'll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you'll also bring:

9+ years in high-velocity B2B SaaS marketing, with 5+ years in senior leadership roles

Proven success scaling marketing functions in fast-paced, growth-stage tech businesses

Expertise in earned media, brand, performance, GEO/SEO, CRM, CRO, and campaign execution

Advanced analytical and commercial acumen; highly data-driven approach

Strong proficiency in marketing and analytics tools such as Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo

An AI-first mindset, leveraging AI to optimise operations and customer propositions

Resilience, adaptability, and the ability to thrive in a fast-moving, global scale-up environment

At Employment Hero, we don't just talk about a better way to work – we live it. Joining Employment Hero means:

You will work remotely, with the flexibility to own your time and impact

You will access cutting-edge tools to amplify your work, knowledge and outputs

You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life

You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies

You'll also have access to a wide range of benefits that includes:

A very generous parental leave policy

Subsidised egg freezing, so you can make the choice that's right for you, on your terms

A WFH office expense budget

Outstanding learning & development opportunities

Employment Hero celebrates diverse perspectives and experiences – we invite people of all backgrounds and identities to apply for this position.