Senior Sales Area Manager (m/f/d) - Nordics

Sales Area Manager

The Sales Area Manager (SAM) is a proactive individual contributor with a focus on boosting revenue growth and nurturing customer success throughout Denmark, Norway and Sweden. This position involves thoughtful planning, effective implementation, and working closely with NI resources, distributors, and solution & integration partners. The SAM will lead the development and execution of a comprehensive growth plan, using both direct and indirect sales channels to expand NI's market presence. This position reports directly to the Regional Sales Manager.

In This Role, Your Responsibilities Will Be:

• Develop and implement growth plans, such as pipeline, account planning, and forecasting
• Identify and drive new business opportunities
• Lead demand generation with marketing and deliver technical sales presentations
• Manage short- and medium-term sales cycles and operate demo hardware as needed

Customer & Partner Relationship Management

• Build strong relationships with technical and executive stakeholders
• Align NI solutions with customer needs and ensure success throughout the lifecycle
• Collaborate with solution, integration partners, distributors, and resellers

Channel & Ecosystem Engagement

• Work with NI's channel team to expand the partner ecosystem
• Propose new partnerships and support effective route-to-market strategies
• Foster local LabVIEW and NI user communities

Market Development and Planning

• Plan and carry out customer-facing events (webinars, seminars, user groups)
• Align with internal teams on critical initiatives and monitor industry trends
• Develop localized marketing plans and leverage government funding opportunities

CRM & Forecasting

• Maintain accurate Salesforce records and provide reliable forecasts
• Track sales activities and ensure pipeline health and data integrity

Who You Are:

You serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. You adjust communication content and style to meet the needs of diverse stakeholders. You persist in the face of challenges and setbacks.

For This Role, You Will Need:

• 5+ years experience in technical sales, field, or application engineering
• Engineering degree or equivalent technical background
• Test & Measurement experience, ideally with NI platform
• Strong communication and interpersonal abilities for technical and executive engagement
• Ability to align technical solutions with customer objectives
• Entrepreneurial, proactive, and forward-thinking
• Proficient in English and at least one of the following languages: Danish, Norwegian, Swedish
• Willingness to travel extensively within the sales area

Preferred Qualifications That Set You Apart:

• Familiarity with emerging technologies such as AI/ML, IoT, and 5G.
• Experience in community engagement through conferences, blogs, or user groups.
• Knowledge of government or public sector funding programs.
• Strong negotiation and contract management skills.
• Understanding of SaaS or subscription-based business models.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.