Customer Engagement Manager, Corporate Marketing

Customer Engagement Manager, Corporate Marketing

Would you like to help build our global marketing strategy?

Do you enjoy building trusted, meaningful business relationships?

About the Team

As part of our Corporate Marketing group, the Customer Engagement (CE) team are the voice of the buyer and the user, delivering customer loyalty, retention, and upsell value against a ~$300M revenue base. Our Customer Engagement team are based in the Netherlands, Singapore and London and combine, customer engagement design, digital execution and performance analysis to ensure buyers and users get the most from our portfolios and their relationship with Elsevier at all stages of their life cycle.

About the Role

As a Customer Engagement Manager, you drive commercial retention, account growth, and community engagement from within the existing customer base. You play a key role in building advocacy and supporting customers in articulating a strong business case for renewal to their buying committees.

To enable customer success and long‑term retention, you take a data‑ and design‑driven approach to engagement. You apply a broad mix of marketing strategies - including value‑based engagement, usage insights, user communities, thought leadership, strategic partnerships, lifecycle marketing, and customer testimonials - to create meaningful and measurable impact. As a critical maker and creator, you design and deliver high‑quality, customer‑centric programmes that support success across both customer and corporate markets.

Responsibilities

• Drive engagement and growth by identifying and optimising new opportunities in a rapidly evolving digital landscape, supporting renewals, retention, and account expansion;
• Define and lead engagement and community strategies that increase awareness, adoption, and advocacy, clearly demonstrating the impact of solutions on research outcomes;
• Execute and scale marketing initiatives in close partnership with product and marketing teams, using data and insights to continuously improve reach, awareness, and usage across Life Science and Engineering portfolios;
• Build and activate customer advocacy by identifying, supporting, and developing champions within the corporate community.

Requirements

• Proven experience managing and optimising digital marketing and/or buyer and user engagement channels;
• Strong data-driven mindset, with the ability to generate insights and measure marketing impact;
• Solid understanding of user adoption, user experience, and lifecycle engagement strategies;
• Experience working closely with users and customers, ideally within B2B or complex product/portfolio environments;
• Interest in or hands-on experience with applying AI tools in marketing and optimisation;
• Proactive and innovative mindset, with a focus on continuously improving engagement and effectiveness.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Dutch Share Purchase PlanAnnual Profit Share BonusComprehensive Pension PlanHome, office or commuting allowanceGenerous vacation entitlement and option for sabbatical leaveMaternity, Paternity, Adoption and Family Care leaveFlexible working hoursPersonal Choice budgetVariety of online training courses and career roadshowsWellbeing programs and gym facility in the officeInternal communities and networksVarious employee discountsRecruitment introduction rewardWork from anywhereEmployee Assistance Program (global)Annual Event

About the business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.