Product Marketer

Product Marketing Manager

We are seeking a founding Product Marketing Manager to join us at a pivotal growth moment. We've established product-market fit with the academic research segment and now we're scaling into enterprise and industry verticals, building the narrative of "AI for evidence-based reasoning." As the first product marketer you'll define how Elicit is talked about in the market, shape our go-to-market engine and play a foundational role in our growth story.

What you own:

• User & Market Insights: Conduct extensive research into how academic researchers, R&D labs, pharma/medtech teams, and other industry users work. Surface pain-points, workflow gaps, and value metrics. Understand everything about their work, what they care about, and what could be better.
• Positioning & Messaging: Define and test the value proposition and messaging frameworks for multiple customer segments (researchers, enterprise R&D, decision-makers).
• Launches: Partner with product and sales to plan and execute major launches. Define launch strategy, campaigns and measure outcomes.
• Sales Enablement: Equip sales with critical enablement including competitive battlecards, decks, case studies, proof-points & objections handling. Help them articulate "Why Elicit".
• Pricing & Packaging: In collaboration with leadership and finance, propose and refine product bundles and pricing tiers aligned to buyer segments.
• Product Alignment: Influence the product roadmap using competitive insights and user research. Mapping competitive landscapes and articulating our unique differentiators. Ensuring that our product roadmap adds up to a coherent product and package for our users.

This is a senior IC role and we are open to Head of Marketing depending on experience. We welcome candidates in the San Francisco Bay Area or strong remote candidates in the U.S. who are willing to travel periodically.

This role will be a good fit for you if:

• You value what we value
• 5+ years (or equivalent seniority) experience marketing SaaS or AI products, ideally with exposure to both individual/freemium and enterprise customers
• Experience marketing horizontal workflow tools and/or category-creating products (e.g., for enterprise workflows across many use-cases/industries)
• Ability to influencing product roadmap decisions via customer, market and competitor intelligence
• Proven track record of product marketing launches that moved the needle (e.g., you influenced roadmap decisions, built messaging/positioning, and drove adoption)
• You've helped companies navigate product strategy problems similar to what we're working through now (differentiation, balancing short & long-term needs, balancing inspiring mission statements with practical value props)
• Strong user research / user empathy skills. You know how to get into users' heads, map workflows, conduct interviews, and convert insights into messaging & GTM
• Excellent written and verbal communication; you can craft crisp value propositions, decks, one-pagers, and have the presence to work cross-functionally
• Comfortable working in a fast-moving startup environment: you can deal with ambiguity, build frameworks from scratch, iterate quickly, and deliver with limited resources
• Product marketing is a hard role. It's pretty vague, not always measurable, and really different across companies and products. You know how to navigate that ambiguity and create your own success

Nice-to-haves:

• Experience in highly regulated or evidence-based industries (pharma, medtech, academic research, government).
• Experience defining packaging/pricing strategy in SaaS.
• Prior startup experience (~10-50 employees) and comfort wearing multiple hats.