Sr. Director, Channel Marketing - Workplace Integration - Remote Eligible

Sr. Director, Workplace Acquisition

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has a job to do for our clients. That's why we are committed to managing our clients' investments by truly understanding them as people first and then delivering advice, strategies, and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investment decisions in every stage of their lives. Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

As a Sr. Director, Workplace Acquisition on the Lifecycle Marketing team, you'll play a pivotal role by leading a unique digital acquisition channel responsible for acquiring new business in our Workplace ecosystem. You'll leverage user insights and analytics to boost performance and enhance the full user journey. In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team's existing talents. For this role, we are seeking a candidate with proven ability to collaborate with partners to help advance conversions, fuel inflows, and deepen member engagement through data-driven experimentation and personalized prospect experiences. If you are an innovative, strategic leader, this may be an opportunity for you.

Responsibilities:

Partner Marketing Execution: Collaborate with internal and external partners to develop and implement marketing programs that leverage partner website placements to drive user engagement and conversions.

Team Leadership & Optimization: Lead a small team of marketers to efficiently launch, test, and optimize digital placements, ensuring speed-to-market and continuous performance improvement.

Testing Strategy Oversight: Architect and oversee A/B and multivariate testing strategies using Adobe Target to deliver data-driven insights that improve the effectiveness of digital ad placements and enrollment landing pages.

Cross-Functional Collaboration: Work closely with cross-functional teams, including integrated marketing, brand, product, and technical partners, to ensure campaigns align with program goals and deliver high-quality user experiences.

Performance Analysis & Planning: Analyze channel performance data to surface insights and build actionable, forward-looking strategic plans.

Hands-On Leadership: Support the team as both a leader and active contributor—guiding prioritization while also participating in hands-on work, such as audience creation, ad placement setup, and real-time performance optimization.

Crisis & Issue Management: Smoothly handle crisis management, troubleshooting, and proactively identifying technical issues across platforms to ensure minimal downtime, efficient resolution, and clear communication.

Landing Page Management: Apply basic front-end development skills and work within Adobe Experience Manager (AEM) to author, manage, and optimize campaign landing pages and related digital assets.

Requirements:

Demonstrated leadership experience in digital marketing, campaign optimization, or performance marketing roles, ideally in a B2B2C environment.

Exceptional communication skills, including presenting insights and strategies to various audiences, including executives.

Ability to remain calm in high-pressure situations.

Strong data-storyteller skilled at analyzing and synthesizing results and insights to communicate desired outcomes/recommendations.

Is adept at thinking creatively and innovatively to achieve desired results.

Proficiency with Adobe Target, Adobe Experience Platform (AEP), and Adobe Experience Manager (AEM).

Working knowledge of HTML, CSS, and JavaScript for troubleshooting and basic page authoring.

A proven leader with previous experience managing and growing a team.

Meticulous attention to detail and a proactive approach for identifying risks and opportunities.

Ability to thrive in a fast-paced, dynamic, and highly collaborative environment.