Marketing Manager - Media Planning, UK

Marketing Manager – Media Planning

Join eBay’s dynamic Marketing team as a Marketing Manager – Media Planning, where you’ll shape the strategies that connect our brand with millions of customers across the UK. This role plays a key part in driving user acquisition, engagement, and retention through innovative, data-driven media planning. You’ll collaborate closely with cross-functional partners to deliver full-funnel campaigns that strengthen eBay’s market presence and business performance. Reporting to the Senior Manager of Brand & Media, this position offers the opportunity to make a measurable impact while working in a supportive, growth-focused environment.

What you will accomplish:

• Develop and deliver integrated, full-funnel paid media strategies across digital, social, video, search, programmatic, TV, OOH, and audio channels to drive awareness, engagement, and conversion.
• Translate business goals into impactful, multi-channel media campaigns that balance creativity with data-driven optimization.
• Collaborate with brand, category, and performance teams to ensure cohesive, insight-led go-to-market plans that connect storytelling with commercial results.
• Analyze and report on campaign performance across awareness, engagement, and conversion metrics, turning insights into actionable recommendations for continuous improvement.
• Lead and manage relationships with media agencies and partners to deliver best-in-class planning and execution while fostering innovation.
• Stay informed on market trends, audience behaviors, and competitor activities to identify new opportunities that keep eBay relevant and ahead in the UK market.

What you will bring:

• Degree in Marketing, Media, or Business and 4+ years of experience in media or marketing communications.
• Proven experience in developing and managing paid media campaigns for consumer brands across both digital and traditional channels; e-commerce or retail experience is a plus.
• Strong understanding of full-funnel marketing — connecting upper-, mid-, and lower-funnel tactics to drive measurable business outcomes.
• Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively across teams and external partners.
• Analytical approach with confidence interpreting performance data, audience insights, and market research to guide decisions.
• Curiosity and passion for media innovation, emerging technologies, and evolving consumer behaviors in the dynamic media landscape.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities.