CRM Seller Growth Marketing Manager

CRM Marketing Manager, Seller Growth

The CRM Seller Programs team forms a critical part of the Global CRM and is passionate about driving business growth and satisfaction of our business sellers on eBay. The role of the CRM Marketing Manager, Seller Growth sits under the Growth pillar of the Seller Programs team and reports to the CRM Seller Growth Lead. In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:

• Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.

• Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions

• Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)

• Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.

• Implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech

• Develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com

• Partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans

What you will bring:

• A strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• A strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement

• Strong abilities in managing customers and influencing

• Numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• Comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance

• Demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• A strong team player, fostering collaborative environment and trusted relationships

• Passionate about customer excellence and always put the customer first