Associate Sales Director - Convenience/dollar/foodservice - Remote - Remote Eligible

Associate Sales Director

The Associate Sales Director plays a critical role in growing Eagle's business by managing a mix of strategic and tactical retail accounts. This role is hands-on, focused on building and executing customer plans, managing P&Ls, and improving performance across both national chains and independent retailers. The Associate Sales Director understands the unique needs of each customer, leads day-to-day tactical planning, and works closely with agency and broker partners to deliver at retail. Success in this role means helping Eagle expand its presence in key markets, supporting cross-functional efforts, and driving sustainable, profitable growth in a fast-paced, competitive environment.

Customer and Channel Sales Management

• Manage a customer base with annual volume between $15–$40 million, with a mix of tactical and moderately strategic accounts.
• Build and maintain relationships with key retail partners.
• Identify and capitalize on opportunities for growth by developing tailored customer business plans aligned to company goals.
• Lead annual planning and negotiations related to pricing, promotional activities, and retail programs to support account growth.
• Work closely with broker and distributor partners to ensure consistent execution and alignment with business plans.
• Focus on tactical account optimization while contributing to overall market share and brand visibility.

Sales Operations and Execution

• Translate customer insights and performance data into clear, executable tactics to improve account-level performance.
• Coordinate with internal teams, primarily within Sales, but also with Operations, Marketing, and Demand Planning as needed, for seamless delivery on customer programs.
• Monitor in-market execution through agency and broker partners, ensuring program compliance and alignment with KPIs.
• Take ownership of tactical planning activities, adapting quickly to shifting priorities and market dynamics to meet business needs.

Financial and Analytical Responsibility

• Manage account-level P&L responsibilities, ensuring delivery of sales, margin, and trade spend targets.
• Develop and track annual budgets and forecasts, working closely with finance and operations teams to ensure accuracy and accountability.
• Analyze the impact and efficiency of trade promotions and customer programs to inform future investments and improve return on spend.
• Support demand planning by providing timely, data-driven volume forecasts.

Strategic and Tactical Planning

• Lead development and execution of tactical-level plans, with a strong focus on near-term growth opportunities, customer-specific initiatives, and market responsiveness.
• Align internal and external stakeholders around clearly defined execution plans, performance metrics, and deliverables.
• Serve as the tactical lead for assigned accounts, making day-to-day decisions that drive business outcomes while escalating broader strategic needs when necessary.

Leadership and Problem Solving

• Manage low to mid-level agency and broker resources, providing clear direction to ensure effective execution at the store and customer level.
• Demonstrate strong judgment and practical problem-solving in fast-paced, changing environments.
• Prioritize multiple projects effectively while maintaining high standards of accuracy, professionalism, and confidentiality.
• Provide recommendations and feedback to leadership to support account performance, customer satisfaction, and long-term business goals.

Qualifications and Competencies

• Strong selling, relationship-building, and leadership skills
• Proficient in digital and eCommerce sales
• Excellent communication, analytical, and presentation abilities
• Skilled in syndicated data, consumer trends, and trade tools (TPM, forecasting software)

• Bachelor's Degree required (or equivalent experience)

• 5–8 years in sales or customer management
• 3+ years leading strategic customers; experience with Ahold Delhaize preferred
• Broker management across large territories
• Experience with dry grocery and salty snacks; branded and private label a plus
• Background in large CPG or private equity-backed companies preferred

• Proven ability to lead cross-functional teams and build senior-level trade relationships
• Team-oriented with a results-driven mindset
• Willing to travel 30–50%