Brand Marketing Coordinator (hanover, MD)

Come Work For Us!

We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a DTLR store.

The Brand Marketing Coordinator assists the Director of Marketing in the implementation, strategizing, and development of the brand marketing campaigns supported by the company's Co-Cop program.

This individual is responsible for coordinating various aspects of brand marketing programs which include product go-to-market plans for all DTLR stores, event sponsorships, advertising, research, grassroots marketing, and content creation. The Brand Marketing Coordinator also works with cross-functional team members to execute go-to-market product plans, on-site activations and provides internal vendor recap reports and decks.

Essential Duties And Responsibilities

• Assists Director of Marketing in developing marketing plans with internal vendors.
• Coordinates marketing touch points for product Go-To-Market plans with the Director of Marketing and internal vendor partners.
• Assist in the execution and communication with local management for all store-level promotions and brand campaigns.
• Coordinates the creation and execution of plans for exciting new promotions to appeal to the target customer's demographics at the store level and online.
• Understands and puts into practice the integration of digital and grassroots marketing strategies and tactics.
• Assist with submitting monthly CO-OP invoices and reports outlining programs and performances.
• Assists with ensuring all aspects of brand marketing CO-OP program commitments are fully executed, stay within budget, and documented.
• Scheduling, executing, and documenting brand marketing co-op-supported promotions and marketing plans.
• Works with the Digital and E-commerce teams to ensure digital assets are distributed and brand-supported marketing initiatives are launched on time.
• Assists in maintaining the Brand Marketing Digital Asset Management folders in SharePoint.
• Works with graphic designers, videographers, and other vendors to coordinate the development of any specified creative work as it relates to brand-supported programs.
• Aids in the creation of marketing and advertising campaigns to strengthen Vendor brand identities with our customer base.
• Provide weekly project updates to the Director of Marketing; will include but not be limited to reporting on the status of prioritized brand marketing projects including budget. Reporting will be both historical and forward-looking.
• Able to develop and adhere to budgets and deadlines.

Performs related work as required.

Qualifications

To perform this job successfully, the applicant must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required:

Education Requirements: BS degree in Marketing, Business, or a related field; 3-5 years experience in Marketing and Communications; Retail experience a plus.

Skills and Knowledge Requirements: Strong interpersonal skills and positive work ethic; Comfortable with team-based work structure and, when needed, the ability to work independently. Proficient in Microsoft Office Suite- Outlook, Word, Excel, and PowerPoint; Pays acute attention to detail and possesses excellent time management skills. Excellent oral and written communication skills are a must. Ability to cultivate strong partnerships and develop a repour with identified Vendor partners. Work requires a solid knowledge of business and an excellent command of the English language to effectively communicate with management, associates, and customers. Project management skills including the ability to plan, organize, multi-task, and set priorities effectively and efficiently to proactively respond to changing demands, from multiple sources. Results-driven with demonstrated critical and creative thinking skills. Must be able to maintain an exemplary degree of professionalism in all situations. Demonstrated leadership and decision-making skills. Possesses problem-solving abilities to correct any challenges or inefficiencies for the best results. Ability to adapt quickly and react appropriately to business needs and changes. Capable of writing pitches, blog posts and articles. Works to build relationships with influencers, journalists, and media outlets. Stays up to date on the industry's latest developments, marketing trends, competitors, and promotional opportunities. Has strong research skills and works well in cross-functional environments. Comfortable traveling in-state or out-of-state.

Physical Requirements: The employee must occasionally lift and/or move up to 25 pounds. The employee must have the ability to twist, squat, reach, repeatedly bend, and stoop.

General Information: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. DTLR, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.