Field Marketing Manager (apac)

Field Marketing Manager (APAC)

DroneDeploy powers field teams with robotics and AI. As the only reality capture platform that combines robotic automation, AI agents, and a truly unified system, DroneDeploy allows critical industries to operate with speed and confidence. From construction and energy to agriculture, the world's largest companies use DroneDeploy to simplify field operations, improve safety, and make smarter decisions, faster. By combining aerial drones, 360 and fixed cameras, ground robots and proprietary AI, we're bringing the power of automation and visual intelligence to all stakeholders, from the field to the boardroom.

At DroneDeploy, we thrive in a mostly remote-first culture rooted in innovation and impact. We've been recognized as a Best Place to Work in the SF Bay Area and named one of America's Great Places to Work—but what truly sets us apart is the experience you gain: solving real-world challenges with cutting-edge technology, surrounded by teammates who are as passionate as they are supportive. Our team is bold, mission-driven, and building something that matters. We foster a culture where a variety of perspectives drive smart decisions, and where growth—both personal and professional—is part of the journey. Whether it's flexible schedules, family-friendly benefits, or our strong track record of internal promotions, we invest in people as much as we do in product. If you're looking to be part of something ambitious, authentic, and transformative, you'll find your place at DroneDeploy.

About the Role

In this role as Field Marketing Manager, APAC, you'll be reporting to the VP of Demand Generation. This is a new position for our APAC region, responsible for planning and executing high-impact marketing programs in the APAC region. Your primary objectives will be to drive brand awareness, generate leads and pipeline, move prospects through the sales cycle, and build customer loyalty. As a self-starter who thrives in fast-paced, goal-oriented environments, you'll collaborate with local sales and corporate marketing functions to develop and deliver integrated marketing campaigns aligned with DroneDeploy revenue goals. This role involves both strategic planning and tactical execution, requiring high-level conceptual thinking and attention to detail.

Work Environment

Schedule: Primarily Monday–Friday, 8:00 AM to 6:00 PM AET, with some flexibility required due to the dynamic nature of the role (e.g., events, travel).

Hybrid Flexibility: You'll collaborate in-office with our local team, attend marketing events, and enjoy the option to work from home. The expectation is 3 days per week in-office when not traveling.

Travel: Able to travel domestically and/or internationally e.g. Singapore, Kuala Lumpur, Hong Kong (about 30% of the time, typically 1–4 trade shows or DroneDeploy-hosted events per quarter).

Responsibilities:

• Develop and implement the APAC marketing plan to drive brand awareness and achieve regional pipeline and revenue goals.
• Build a strong partnership with the APAC sales and BDR teams to drive pipeline growth within our ICP.
• Implement localized and integrated marketing programs aligned with sales priorities and revenue targets, utilizing channels such as social, digital, website, events, PR & media, and other partnerships.
• Partner with Customer Success and Sales teams to develop and execute targeted ABM campaigns for key accounts, including 1:1 and 1:few strategies with localized content and customer advocacy programs to drive pipeline acceleration.
• Take responsibility for regional events, from concept and audience targeting to execution, including but not limited to webinars, tradeshows, regional sales events/roadshows, executive round tables, and DroneDeploy's participation at third-party sponsored events.
• Track and analyze marketing performance metrics for the region, such as MQLs, qualified pipeline, and revenue, delivering data-driven recommendations for budget optimization, ROI improvement, and future campaign planning.
• Collaborate with central marketing functions, including Demand Generation, Content & Community, Product Marketing, and Marketing Operations.
• Work closely with local media, partners, journalists, and associations to drive awareness of the DroneDeploy brand.

Requirements:

• 5+ years of B2B marketing experience gained at SaaS or Enterprise software company.
• Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns.
• Familiarity with sales and marketing tools such as Salesforce, Marketo, and Webflow.
• Passion for construction, energy, AI, & robotics a plus.
• Strong presentation & communication skills with stakeholders of different seniority levels.
• Data-driven and ROI-focused.
• Curious and open to exploring and using new technologies, like AI, to enhance productivity.

Employee Offerings & Benefits

Culture of Innovation & Collaboration – Thrive in an environment that values creativity and teamwork.

Drone Certification – Get certified and gain unique, hands-on skills with our full backing.

Flexible Work Arrangements – Enjoy autonomy with remote-first options and schedule flexibility.

Paid Family Leave – Take the time you need to support your family during life's most important moments.

Comprehensive Healthcare Coverage – Plans designed to support your well-being.

Career & Growth Development – Build new skills and unlock opportunities through continuous learning.

Flexible PTO – Take time off when you need it to recharge—we trust you to manage your time well.

Employee Referral Bonus – Know someone great? Refer them and earn a bonus when they join our team.