✨ About The Role
- The Senior Product Marketing Manager will be responsible for redefining and driving DraftWise's positioning and messaging in the market.
- This role involves managing new product launches to ensure synchronization across disciplines and assessing revenue impact.
- The candidate will optimize the company's website and email programs to improve conversion rates for prospects.
- Enabling the sales team with effective sales collateral, training, and tools will be a key responsibility.
- The role requires a deep understanding of customer needs and frustrations to inform the product narrative.
⚡ Requirements
- The ideal candidate has 5-7 years of product marketing experience in a B2B environment, preferably with skilled PMM leaders.
- A strong background in positioning, messaging, and understanding customer personas is essential for success in this role.
- Exceptional written and verbal communication skills are crucial, as the candidate will need to effectively communicate with various stakeholders.
- The candidate should have a proven ability to influence and lead cross-functional workstreams, demonstrating leadership capabilities.
- A data-driven mindset is necessary, with the ability to synthesize insights and leverage data to inform critical business decisions.