We're looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team, focusing on the DoorDash Commerce Platform line of business. Integrated Marketing at DoorDash is responsible for defining and driving the end-to-end integrated marketing strategy for some of our most critical first-party Commerce Platform products across key surfaces.
This role will be instrumental in creating awareness and education around operating seamlessly on DoorDash, while also building and optimizing pipeline growth through targeted B2B campaigns. You'll identify the right merchants to target, design easy-to-navigate merchant journeys in partnership with growth marketing, CRM, and product, and implement strategies that unclog integrated channels to improve conversion and scale. In addition, you'll explore and test net-new strategies for pipeline acceleration using both traditional and innovative channels.
With close mentorship from the Senior Manager, Merchant Marketing, and in collaboration with DCP Strategy & Ops and Product Management, you will surface audience insights that inform the roadmap, then translate those into scaled go-to-market campaigns and 0-1 demand generation experiments. Ultimately, your work will fuel brand awareness and pipeline health across our B2B ecosystem.
This role reports to the Senior Manager, Lead of Commerce Platform Marketing.