Dasher Marketing Manager - New Bets

Dasher Marketing Manager- New Bets

Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash's product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs.

This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities—from DashLink and DSD to Catering, Alcohol, and Parcels. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.

As a Manager, Dasher Integrated Marketing – Expansion & New Business Bets, you will be responsible for working with product management, business, marketing, and creative teams to drive supply, growth, and go-to-market strategies for emerging business areas that sit at the forefront of DoorDash's growth. You'll support strategic integrated marketing initiatives that drive awareness, adoption & excitement of new offer types for Dashers, and shape the marketing narrative that defines how Dashers engage with new earning opportunities. You'll work on national GTM launches as well as scrappy ops tests to support the development and scaling of programs that increase engagement and retention within these non-Restaurant programs – such as Pro Shopper Rewards or education for new offer types. You'll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You'll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore.

This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.

Key responsibilities:

• Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Catering, and Alcohol.
• Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.
• Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.
• Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
• Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations.
• Mentor and influence cross-functional partners as the marketing lead for new business bets, helping set the tone and best practices for how we test, learn, and scale.
• Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies.

We're excited about you because…

• 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment and experience working with Product and Strategy teams
• You have strong project management skills, balancing multiple initiatives while maintaining attention to detail. You're experienced in cross-functional leadership, aligning product, ops, creative, and research stakeholders toward a shared goal.
• You're data-fluent - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact, experience running tests, and leveraging excel and SQL to gather insights and trends
• You can flex between strategic and executional work—developing GTM frameworks one day and writing in-app copy the next.
• You're an exceptional communicator—clear, concise, and persuasive.
• Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns
• A builder's mentality – you are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into integrated marketing

We expect this position to be filled by 12/17/25.