Performance Marketing Specialist - Remote Eligible

Performance Marketing Specialist

Serve as the on-camera face of doola's educational content, helping entrepreneurs worldwide navigate the process of starting and managing a U.S. business. This role brings clarity, trust, and approachability to complex topics—amplifying doola's mission to empower business owners through accessible, engaging, and informative video content.

Responsibilities:

• Achieve maximum efficiency and profitability from core paid channels
• Scale and optimize Google Ads
• Scale and optimize Meta Ads
• Establish high-volume, sustainable lead/customer acquisition funnels
• Increase lead generation from paid channels
• Reduce overall paid CAC
• Validate and scale new paid growth opportunities
• Discover new paid channel opportunities

Skills and Qualifications:

• Expert with Google Ads platform
• Expert with Meta Ads platform
• Data driven and analytical
• Experience in a B2B or e-commerce environment relevant to our industry
• Proficiency in data visualization and reporting tools (e.g., Google Analytics 4 and Looker Studio) to provide actionable insights
• Fluent or native English speaker

Bonus Qualifications:

• Experience managing ad spend and optimizing campaigns on additional paid channels such as TikTok, LinkedIn, Twitter(X) and/or YouTube
• Experience with advanced analytics, including marketing mix modeling, multi-touch attribution, and Hyros

Why join us:

• Opportunity to work with a dynamic and innovative company at the forefront of the industry
• Collaborative and supportive team environment with opportunities for growth and development
• Competitive compensation package with insane opportunity for growth

Our values and non-values:

Establishing team values is critical. We believe it's equally essential to identify team non-values. We're stronger in driving our mission home with both values and non-values taken into account. Note: Our goal in sharing these up front and transparently is to be as straightforward with people as possible. Our goal is not to be combative in our language; it's to be straightforward.

If you are passionate about helping businesses succeed and thrive, and you possess the skills and experience outlined above, we want to hear from you. Join us at doola and be part of a team dedicated to simplifying the path to business success.

doola is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.