Sr. Manager, Solutions Product Marketing - LOB

Senior Manager Of Lob Solutions Product Marketing

As the Senior Manager of the LOB Solutions Product Marketing team, you will be responsible for defining the narrative for Docusign's technology, specifically for buyers in key lines of business. You'll lead a team of product marketers to develop go-to-market strategies, create compelling positioning, and drive demand through complex sales cycles.

You and your team will act as subject matter experts on the business challenges and buying journeys for departments like B2B sales, procurement, legal, CX, and HR. You'll be responsible for creating high-impact messaging and content, identifying key use cases, leading cross-functional go-to-market initiatives, enabling field teams with essential content and tools, and building customer-facing assets to support pipeline growth.

This role involves close collaboration with the sales team to understand their priorities and translate them into actionable marketing strategies. You will serve as a trusted advisor, providing the sales team with the insights and resources they need to close deals and expand within existing accounts.

This is an individual contributor role that reports to the Senior Director, Solutions & International Marketing.

Responsibilities include managing a team of talented solutions product marketers, creating, leading, running, and measuring LOB solutions marketing, use cases, and sales plays that showcase the value of Docusign's products and capabilities. You'll be responsible for the positioning, messaging, and value propositions of Docusign's solutions across LOB buyers and users. You'll measure the impact of assets across teams, uncover customer insights to improve the customer journey and accelerate the sales cycle, and refine and optimize messaging based on these insights.

You'll partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities, and with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively. You'll work with International Marketing to showcase the value of the IAM solutions for LOB audiences in our core international regions, and drive content for strategic customer and internal events. You'll collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for procurement audiences by contributing to presentations, sessions, training, and speaking.

The job designation is Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic requirements include 8+ years of product marketing (or similar) experience in the B2B SaaS space, 5+ years of people management experience, a BA/BS degree or equivalent work experience, experience developing and executing go-to-market strategies and innovative programs that drive product and solutions adoption preferably in one or more of the of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Source-to-Pay, Human Capital Management (HCM), Customer or Supplier Relationship Management, or Document Generation, a proven track record of working with multiple cross-functional teams, and experience creating and leading sales plays with measurable impact.

Preferred requirements include a strong record of successful people management and leadership, an MBA from top tier school or work equivalent, excellent verbal and written communication skills, strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations, a proven ability to understand and simplify complex, technical topics for non-technical audiences, a self-starter who can accomplish projects with minimal need for supervision, and a highly collaborative, enthusiastic, open, proactive, and results-driven individual.

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: Washington, Maryland, New Jersey and New York (including NYC metro area): $151,200.00 - $222,450.00 base salary. This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region, Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement, Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment, Retirement Plans: select retirement and pension programs with potential for employer contributions, Learning and Development: options for coaching, online courses and education reimbursements, Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.