Product Marketing Manager

Product Marketing Manager

As a Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign's solutions for the procurement line of business and supplier contracting - crafting and sharing Docusign's story in the most engaging, persuasive way possible. Your expertise within the procurement function will shine as you collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning and drive demand.

You will serve as the SME on the challenges, business drivers and buying journey for the procurement LOB - responsible for crafting high impact messaging, positioning, and content assets, identifying priority use cases where we have a right to win, leading cross-functional go to market plays, enabling our field teams with vital content and tools, and building customer facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.

Responsibilities include showcasing the value of Docusign's product and capabilities to the target market, being responsible for the positioning, messaging, and content asset creation that amplify the Docusign for procurement teams narrative, measuring impact of assets across teams, uncovering customer insights to improve the customer journey and accelerate the sales cycle, refining and optimizing messaging based on these insights, partnering with demand generation to create compelling campaigns that drive acquisition and upsell opportunities, partnering with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively, driving usage and create expansion opportunities in collaboration with customer success, working with International Marketing to showcase the value of the IAM solutions for procurement audiences in our core international regions, supporting strategic customer and internal events, and collaborating with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for procurement audiences.

The job designation is hybrid, requiring a minimum of 2 days per week in the office.

Basic requirements include 5+ years of product marketing experience in the B2B SaaS space, preferably with ERP, Source-to-Pay, Spend Analytics, Contract Management or Supplier Management systems. Preferred qualifications include an MBA from a top tier school or work equivalent, 4+ years of engagement in the procurement or supplier management space, and strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations.

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. This role is also eligible for a bonus and global benefits including paid time off, paid parental leave, full health benefits plans, and retirement plans.

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.