✨ About The Role
- Lead the development and documentation of marketing workflows, managing marketing systems, and analyzing performance metrics to track and report on marketing metrics and campaign performance
- Drive the optimization of lead scoring, lead flow, and distribution methodology to ensure the delivery of quality leads to sales teams for qualification, increasing efficiencies and conversion rates
- Develop sophisticated multi-touch marketing workflows and influence reporting mechanisms to provide actionable insights into campaign effectiveness and ROI
- Collaborate closely with data, revenue operations, product, and analytics teams to evolve the marketing technology strategy and ensure alignment with the evolving needs of Marketing
- Define, build, map, and document key campaign processes, proactively identifying gaps and optimizations to enhance current processes and drive continuous improvement initiatives
âš¡ Requirements
- Experienced marketing professional with at least 9 years of experience in marketing operations and project management, preferably in a B2B or SaaS company
- Deep understanding of modern marketing technology stacks and tools, with a focus on optimizing lead flow, scoring, and distribution methodologies
- Skilled in developing and documenting marketing workflows, analyzing performance metrics, and driving strategic decision-making within marketing operations
- Proficient in managing multi-touch marketing campaigns, reporting mechanisms, and ensuring compliance with data governance policies and regulations
- Strong leadership and mentoring skills to lead a team, foster innovation, collaboration, and excellence in campaign operations