Influencer Marketing Manager - Full Time

Influencer Marketing Manager

Direct Agents is looking for a detail oriented and collaborative Influencer Marketing Manager to join our team. This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution. You will work closely with the paid media, creative, and design teams to ensure that all deliverables meet client expectations and industry standards.

This full-time, NYC based role pays $70,000 - $75,000 per year depending on experience.

Key Responsibilities

Influencer Marketing

• Source influencers utilizing keywords, competitor insights, and current trends
• Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform
• Report statistics and present potential influencer partnerships
• Ideate and collaborate with influencers to create authentic content that resonates with the target audience
• Draft creator briefs for unique influencer campaigns
• Keep attention to detail for constant optimization with factors such as hashtags or posting times
• Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements
• Collaborate with internal design team to provide creators with specific video direction
• Organize and track video content submissions for client approval, managing revisions as needed
• Perform quality assurance checks on live posts to ensure accuracy and brand alignment
• Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings
• Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations
• Stay updated on the latest industry trends, social media platforms, and top-performing influencer/UGC ads to contribute fresh, creative ideas

Marketing

• Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates
• Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline
• Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients
• Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms
• Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals
• Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery
• Oversee project timelines, ensuring all deliverables meet deadlines and client expectations
• Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities

Your Background

• 2-3 years of experience in influencer marketing, social media management, or creative project management
• Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer/UGC content strategies
• Ability to analyze influencer performance data and derive actionable insights
• Exceptional organizational and communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with project management tools and software including (or similar to) Tick, Click up
• Proficiency in Google applications to put together reports, powerpoints and summaries
• A passion for staying on top of industry trends and contributing creative solutions to client challenges
• Experience with influencer platforms like Hypeauditor, is a plus
• Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite), is a plus
• Experience in paid media strategy or working with digital marketing teams, is a plus

Why Direct Agents

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!