Marketing Manager

Marketing Manager

The Field Marketing Manager – Americas will own the field marketing strategy, plan and results for a defined pod or business unit within the Americas region, with a primary focus on generating marketing-sourced pipeline and bookings. This role combines strategic planning and hands-on execution across integrated campaigns, events, webinars and ABM programs, in close partnership with Sales and cross-functional Marketing teams.

Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals.

Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings.

Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights.

Shape team-wide processes and workflows and provide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority.

Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets.

Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey.

Use data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment.

Design and execute multi-channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals.

Own end-to-end delivery of field marketing activities — brief development, project management, enablement, execution and debriefs — with extreme attention to detail and operational rigor.

Partner with Demand Generation, Product Marketing, Brand, and Corporate Events to ensure Americas field programs are on-brand, on-message and coordinated across channels.

Build strong, trust-based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews.

Align on coverage models, territories, key accounts and follow-up expectations with BDR/SDR teams; ensure smooth handoffs from MQL to opportunity and into bookings.

Collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works.

Champion the use of AI across field marketing workflows — from audience and target account list refinement to content creation, testing and reporting — to increase throughput and impact.

Pilot new AI-driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption.

Own pod-level field targets and KPIs; track and report on MQLs, opportunities, pipeline and bookings influenced by field programs, as well as marketing ROI.

Build regular performance readouts for Sales and Marketing leadership, surfacing insights, risks and recommended optimizations.

Use data to identify gaps in the funnel, propose corrective actions, and test alternative approaches to unlock growth.

Required Experience/Skills

5+ years of B2B SaaS field marketing or closely related experience (e.g., growth, revenue, campaign marketing), with a track record of driving pipeline and bookings with Sales.

Deep experience building and executing integrated field programs across tactics such as events, webinars, ABM and partner campaigns.

Demonstrable capability with AI tools, with real use cases that improve operational excellence, visibility and speed-to-impact in marketing programs.

Motivated self-starter with a "get stuff done" mindset and the ability to set priorities, manage multiple projects and hit deadlines with limited oversight.

Strong interpersonal and communication skills (written and verbal), including comfort presenting to and influencing senior Marketing and Sales leaders.

Proven ability to partner and develop strong relationships across all levels of a complex, matrixed commercial organization.

Highly organized, process-driven operator with strong project management skills and extreme attention to detail.

Commercial, strategic and data-driven mindset; uses data and reporting to make decisions, optimize plans and demonstrate impact against regional growth goals.

Proficiency with core marketing and productivity tools (e.g., Salesforce, Marketo, Wrike, Microsoft Office Suite) and comfort adopting new AI-powered technologies.

Familiarity with the GRC space and experience working in a complex matrixed organization are strong pluses.