Senior Executive - CSD Sales

Senior Executive - CSD Sales

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

Manage commercials of Diageo brands at CSD Depots for Defence and Para Military Forces for Western UP.

Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.

Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix. Quantitative

Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory. Manage the new product launches in the region.

Execute merchandising and promotional programs as per national and regional marketing strategies. Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes. Ensuring proper usage of brand and promotional elements. Responsible for training, deployment and evaluation of the third party employees.

Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan. Responsible for the correct and timely submission of the claims and daily sales report and relevant reports. Keep a track on the competitor's activity and report the same to the reporting manager.

Coordination with Supply, Marketing & CSD Depots ensuring continuous product availability across brand portfolio and ensuring zero business loss. Coordination with Excise for necessary approval of Label Registrations, Permits, EVC's, C-Forms etc. Ensure the RTC implementation at the retail outlet level. Maintaining the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet. Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Maintain good relationship with Depots, URC's in their respective area and keeping the trade informed about pricing, promotion schemes etc. Ensure the collection of the outstanding from the market as per the organization's norm. Reviewing Daily Reports towards achieving the business objectives.

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

Regular

Agra

Job Posting Start Date: 2026-01-05