Senior Customer Marketing On Trade RTM

Senior Customer Marketing Manager On Trade

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About The Role

The role will need to work closely with internal & external stakeholders. However, its true potential lies in unlocking synergies and scale across Core brands portfolio – to generate profitable and balanced growth through outstanding execution.

The Senior Customer Marketing Manager On Trade will drive the Core brands execution in On trade channels. To deliver exponential value business growth, extending our share leadership through strategic priorities in Gin, Aperitivo, Liquors and Beer. Brands as Baileys, Tanqueray, Venturo and Guinness are at the heart of the daily job.

Top Accountabilities

• Accountable for results of the activation handled.
• Coordinate with Head of Customer Marketing, Head of Sales and regional Managers to build & own Core brands strategy.
• Influence in-market partners and agencies to develop and implement the right growth strategies for Diageo.
• Applies information from Diageo and the customers to understand sales trends, identifying both the gaps and opportunities leading to brand growth strategies.
• Work closely with Marketing team, Shopper Marketing and Sales to unlocking synergies for Core brands.
• Operate with the highest standards of compliance, controls and governance & risk management.
• Budget Management.
• Coordinate indirect/direct reports.

About You

• Validated experience in Marketing, Trade Marketing or sales roles (over 5 years).
• Experience in Italy and the Spirits or Beer industry is a nice to have.
• Commercial mindset–P&L accountability, you have a proven track record of delivering dedicated execution.
• You are curious and passionate about spirits keeping up with trends, competitor activity & discovering the success platforms of the future.
• Able to build strong networks & relationships, holding tension as required both internally & externally.
• Analytical skills – you can synthesize and analyze data, generating meaningful insights and recommendations.
• Agility to work in a fast paced, matrix organization.
• Ability to build brilliant relationships with partners both internal and external to deliver outstanding outcomes.
• Ability to manage multiple projects, meet deadlines, and maintain high standards of excellence.
• Effective communicator, driving simplicity.
• Craft the future – lead the breakthrough thinking for the organization to unlock the market growth opportunity.
• Influence senior partners across Italy to follow your strategy.
• Fluent in Italian and English.

Working With Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• Incentive plan that rewards you for delivering phenomenal performance.
• Modern work life balance policies and wellbeing activities.
• Employee Assistance Programme.
• Welfare Plan
• Working in the largest spirits' company in the world
• Industry leading functional and leadership capability trainings.
• Our product discounts.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Primary Location: Milan

Additional Locations:

Job Posting Start Date: 2025-11-03