Responsable Trade Marketing (pôle Luxe)

Responsable Trade Marketing (Pôle Luxe)

Location: Paris 8ème

Contract: CDI

Status: Cadre

Diageo was created in 1997, but its activity is based on the principles and foundations established years before by industry giants – Arthur Guinness, John Walker, Elizabeth Cumming, and many others. Today, Diageo is the world leader in alcoholic beverages, producing an outstanding collection of more than 200 brands and owning 20 of the world’s top 100 spirits brands. Its portfolio includes Talisker, Singleton, Zacapa, Don Julio, Tanqueray, and Guinness.

The culture of Diageo is built by the five values that underpin its activity and guide its way of working: At Diageo, employees are passionate about their clients and consumers and are committed to being the best. They give each other the freedom to succeed and value each other. Employees work hard to be proud of what they do and the way they do it.

Our raison d'être – celebrating life, every day, everywhere – plays an important role in our company, for our employees, our diversity, and our brands.

As a Responsible Trade Marketing (Pôle Luxe) in the CHR channel, you will play a key role in implementing and driving strategic priorities for Diageo’s portfolio of luxury spirits.

You will collaborate closely with internal teams as well as external partners, including the most prestigious accounts in the CHR universe. The real impact of this position lies in the ability to create alliances and activate synergies across all luxury categories, in order to generate profitable and sustainable growth, driven by excellence in market execution.

You will be responsible for executing the luxury strategy in the French market, with the objective of growing the business and strengthening our market leadership position in segments of whisky, vodka, rum, tequila, gin, and other premium categories.

About the role:

• Responsible for the growth of market share of Diageo’s luxury brands.
• Collaborate with the regional Luxury Marketing team to co-build and deploy a successful and market-adapted luxury strategy, as well as exemplary execution.
• Work closely with the sales team to align business strategies and ensure optimal execution across all luxury categories.
• Work with Brand Ambassadors to develop and deploy a plan of excellence prescription, aiming to strengthen the recommendation and visibility of our brands.
• Collaborate closely with commercial partners and agencies to identify and activate growth levers for Diageo.
• Lead the collaboration and activation strategy with key accounts of the luxury CHR network (hotels, palaces, gourmet restaurants, premium bars) to deploy our luxury brands on a large scale.
• Enhance the aspiration around the luxury universe and encourage the presence of Diageo’s portfolio with a relevant selection and by creating exceptional consumption experiences.
• Exploit market/client data and insights to identify opportunities and growth levers for brands, starting with whisky before covering all luxury categories.
• Mobilize local and regional cross-functional teams to ensure exemplary luxury execution in the French market. (Repetition with the information above)
• Lead the activation plans for strategic accounts benefiting from commercial agreements (JUBP partners).
• Collaborate with the Luxury Marketing and Shopper Marketing teams to ensure strategic alignment and provide dedicated tools and supports for luxury.
• Ensure compliance with the most stringent standards in terms of compliance, control, risk management, and governance.

Your profile:

• At least 5 years of confirmed experience in strategy, management, and execution of luxury brands or in client marketing, ideally in the French market.
• Strategic vision – ability to drive innovative thinking and identify growth opportunities.
• Commercial sense – P&L responsibility, ability to achieve exceptional results and ensure rigorous execution.
• Passion for the luxury sector – curiosity and enthusiasm for the luxury spirits market, with the ability to follow trends and offer successful luxury experiences.
• Strong network and ability to build solid relationships, with effective influence and leadership skills both internally and externally.
• Excellent analytical skills – capable of synthesizing data and generating actionable insights.
• Agility and rigor – ability to evolve effectively in a dynamic matrix organization.
• Excellent communication skills – ability to convey clear, concise, and convincing messages in French and English.

Celebrating our inclusive and diverse culture is at the heart of Diageo’s objective to “celebrate life every day and everywhere.” This objective is inherently inclusive, as it values everyone without distinction of origin, disability, religion, gender identity, sexuality, or ethnic background.

We know that for our company to thrive and for Diageo to achieve its ambition, we need diverse talents with a range of experiences, skills, and abilities in each of the 180 countries in which we operate and to reflect our wide customer base. We consider diversity to be one of the main factors contributing to the growth of our company, and our values, objective, and established standards set the conditions allowing us to respect the exceptional contribution of each person.

Flexibility is the key to success in our company, and many of our employees work flexibly in different ways, including part-time or condensed hours. Tell us about what flexibility means to you and don’t let anything stop you from applying.