Reserve Account Executive, Milan

Account Executive

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

As an Account Executive with Diageo you are responsible for the most significant element of our business: making sure our customer, category and brand plans are implemented admirably in store/outlet in order to drive/increase sell-out of our brands. You will make sure that wherever we connect with a consumer/shopper, they will find our brands in a consistent and appealing way.

Portfolio: Core, Reserve, Innovation, Packaged beer

Customers: Cocktail bars, night clubs, pubs, restaurants with potential sell out of min 300 liters of spirits category per year (excluding aperitif category)

You will be responsible for...

Identification and segmentation of outlet universe:

• Identify all outlets falling in the description above within the assigned territory
• Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool
• Visit outlets in the assigned territory based on call frequency established for the relevant outlet category

Driving distribution of Diageo brands:

• Identify partnership opportunities with outlets in the assigned territory
• Working closely with the Account Manager and the distributor sales team, identify distribution, pouring and activation opportunities in the area
• Negotiate pouring, distribution and activation agreements based on company guidelines

Implementation of Executional standards:

• Priority sales drivers for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketing.
• Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified
• In-outlet performance and execution levels are accurately supervised and measured in CRM system
• In case of non-compliance, identify and drive corrective actions.

Teamwork:

• Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.
• Reporting line is to the Regional Manager for the area.

In order to be successful in the role you must excel in the following areas:

• Will to win; you must get up every day with the strive to beat your predefined targets.
• Passionate about what you do, Love the night trade
• Commercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long turn mutual profitable relationship.
• Executional attitude; deliver vs predefined targets and pursue additional opportunities.
• Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.
• Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly
• Willingness to work evenings and nights on a regular basis.
• 2 years of Sales Experience is a strong plus (On trade is the preferred channel)
• Italian & English proficient

Working with Us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Incentive plan that rewards you for delivering great performance.
• Company car and fuel card, mobile phone, etc.
• Industry leading sales capability training.
• Employee Assistance Programme.
• Our product discounts.
• Wellbeing activities and policies for a better work-life balance.
• Working in the largest spirits' company in the world as part of our phenomenal Reserve Sales Team!

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Primary Location: Milan

Additional Locations:

Job Posting Start Date: 2025-12-03