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Market Category Manager, Marketing (GC)

Own end-to-end sourcing across APAC Marketing procurement categories and deliver tangible value
Shanghai
Mid-Level
17 hours agoBe an early applicant
Diageo

Diageo

Global leader in premium spirits and beer, producing iconic brands across whisky, vodka, gin, rum, tequila, and liqueurs.

Market Category Manager, Marketing (GC)

At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one's talent and personality.

From the ever-evolving energy of Shanghai to culturally rich charm of Bali, from dynamic, coastal lifestyle of Sydney to the vibrant lion City, APAC Procurement brings together diverse perspectives from across the APAC region. APAC Marketing procurement team plays a vital role in maximizing the impact of marketing investments while ensuring efficiency and value across the business. By strategically sourcing agencies, media, and production partners, the team helps secure the best capabilities at the right cost, enabling high-quality execution without compromising budgets. Beyond cost management, marketing procurement drives consistency, governance, and transparency, while fostering strong supplier relationships that support innovation and agility. In a fast-moving marketing landscape, the team acts as a key enabler—balancing creativity with commercial discipline to ensure every dollar spent delivers measurable value and contributes to brand growth.

This role sits in the Market procurement team which forms part of the Marketing Procurement team and is essential to drive procurement agenda and execution of the APAC regional A&P strategies while maintaining strong business partnership across the Great China markets, including China and Taiwan.

This role acts as a key link between Procurement and business stakeholders, ensuring strong alignment between regional strategy and local execution. Working closely with Procurement Category Managers, who define regional category strategies, the role is responsible for translating these strategies into clear, actionable market implementation plans. In parallel, it partners closely with local marketing and commercial leadership teams, building strong professional relationships to understand business priorities and ensure the procurement agenda is effectively aligned with and supportive of local needs.

Key responsibilities:

  • Deliver best-in-class procurement category excellence, including strategic sourcing, contract management, risk management, and supplier performance management (SPM).
  • Build strong business partnerships by deeply understanding stakeholder needs, effectively communicating them to the wider procurement team, and translating them into actionable procurement strategies.
  • Influence and engage stakeholders to drive the procurement agenda and enable positive business outcomes.
  • Act as the face of Procurement to the local business, balancing the delivery of procurement objectives with a strong focus on stakeholder satisfaction.
  • Own end-to-end sourcing activities across assigned categories, including Data & Insights, Influencer & Sponsorship, Commercial A&P, and other categories as required over time.
  • Ensure full compliance with Procurement CARM controls and governance standards.
  • Proactively identify gaps and inefficiencies, turning them into continuous improvement opportunities with a positive and solution-oriented mindset.
  • Collaborate as a strong team player, embracing a "One Procurement, One Diageo" mindset to achieve shared goals and contribute to both financial and non-financial KPIs.

We are seeking an experienced Procurement Category Manager who brings authenticity, energy, and a collaborative mindset. The ideal candidate is confident in constructively challenging the status quo and influencing stakeholders to drive better outcomes. Operating within a matrixed organization and fast-paced environment, you will be comfortable navigating ambiguity and complexity. You will demonstrate a positive, solutions-oriented mindset and a strong commitment to continuous improvement.

Qualifications & Experience required:

  • Minimum 5 years of experience in procurement, sourcing, or category management (preferably within marketing)
  • Strong understanding of sourcing processes, contract management, and supplier performance management
  • Demonstrated experience in stakeholder management and business partnering
  • Solid commercial acumen with the ability to balance cost, value, and quality
  • Experience working in a regional or global, matrixed organization is preferred
  • Strong analytical and problem-solving skills, with the ability to leverage data and insights
  • Excellent communication and influencing skills across multiple levels of the organization
  • Knowledge of procurement governance, compliance, and risk management frameworks
  • High level of adaptability, resilience, and ability to manage multiple priorities in a fast-paced environment

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type: Fixed Term Contract (Fixed Term)

Primary Location: Shanghai

Additional Locations:

Job Posting Start Date: 2026-03-25

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Market Category Manager, Marketing (GC)
Shanghai
Marketing
About Diageo
Global leader in premium spirits and beer, producing iconic brands across whisky, vodka, gin, rum, tequila, and liqueurs.