Head Of Marketing Finance & Strategy CEE

Head Of Marketing Finance & Strategy

The Diageo Central Eastern Europe (CEE) Finance team (which supports Eastern Europe, Benelux, Nordics, Poland, Greece) is central to the delivery of key business objectives and targets across the P&L, Balance Sheet, and market share in Europe. The team is made up of respected business partners to their collaborators inside and outside of the function and work to shape the future of our business.

The role of Head Of Marketing Finance & Strategy will drive excellent decision making across the Consumer and Customer Marketing Teams, support the business in setting and realizing its strategy, influence the AOP process with planning the building blocks, with a particular focus on the Dynamic Value Creator area of the Finance Mission:

• Bring data-led insights – crafting winning strategies and provoking extraordinary business outcomes.
• Adopt a winning demeanour – having the courage to act.
• Look outwards – always adopting an external lens.
• Lead and adopt change – bring value and crafting our future.
• Active risk managers – guiding thoughtful business decisions and ensuring compliance with our control's agenda in everything we do.

The successful candidate will play a key role in handling and optimizing CEE’s total A&P budget. This role will partner the CEE Brand Marketing and CEE Customer Marketing teams to ensure we have a clear understanding of drivers of spend to enable this investment to be optimized and deployed with agility. Part of the role will also be to drive optimization of the A&P process and continuous improvement. Influencing the CEE Leadership team is also a key enabler of driving the business to its next growth phase.

Top Accountabilities

Functional:

• Provide decision support to the customer and consumer marketing teams, which will improve return on investment, Net Sales Value, Gross Profit, Gross Margin %, CAAP, and CAAP Margin%.
• Partner with marketing & customer marketing teams on their A&P budget, seeking out greatest opportunities for growth.
• Partner with CEE Finance team & related functions (Commercial Finance, Finance Controls, RGM team, etc.) to bring together the Brand/Category/Portfolio perspective with the Country/Channel perspective and assess the right prioritization and optimization choices.
• Guarantee quality A&P budget management, giving confidence to the wider CEE business on A&P accuracy and correct spending in line with strategy.
• Partner with marketing teams to implement high quality measurement and evaluation of our marketing activities.
• Identify and implement A&P process improvements on A&P/finance projects.
• Use insightful analysis to identify business opportunities.
• Present analysis to the teams and then subsequently empower the team around delivering against them.
• Support the strategic planning and forecasting processes.
• Ensure the appropriate governance and controls are in place for all investment and best in class process, data, and tools are available to support decision making.

About You

Win Through Execution:

• Sets and pursues direction without guidance and takes a wide view of their accountabilities.
• High energy and ambition to achieve successful outcomes and high standards.
• Balances analysis and execution and adjusts thinking in the face of new information.
• Actively spots opportunities or issues and identifies which are urgent and important.
• Generates a range of workable solutions, decides what should be done and acts.

Shape The Future:

• Sees the big picture and possibility from multiple angles and through a creative lens.
• Frames issues in a way that creates clarity and incorporates others' best thinking.
• Accurately digests large amounts of information and breaks down sophisticated problems thoroughly.
• Challenges themselves and others to address new or unfamiliar tasks and ways of working.

Inspire Through Purpose:

• Finds broader meaning in their work and aspires to make a significant difference.
• Reads their environment and understands how culture and context influence people's perspectives.
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them.
• Communicates in a compelling, persuasive, and impactful way.
• Draws on a variety of influencing styles to engage different audiences.

Invest In Talent:

• Displays confidence in their ability to meet challenges and succeed.
• Maintains belief and optimism and bounces back quickly from setbacks or failures.
• Demonstrates a realistic and thoughtful awareness of their own capabilities.
• Proactively seeks feedback and development for growth and acts.

Ideal Experiences / Qualifications / Capabilities:

• Existing capability to build genuine relationships built on mutual trust & respect.
• Successful management of senior partners, resulting in strong and positive outcomes.
• Comfort with dealing with ambiguity, complexity, and working within a fast-paced, ambitious, and matrixed environment.
• Personal accountability for extraordinary performance.
• Strong commercial and numerical savvy with attention to detail.
• Excel, Anaplan, SAP system knowledge, PowerBI familiarity. VBA macros are a plus.
• Demonstrated mastery in financial analysis & knowledge of accounting.
• Leadership influencing skills.

Working With Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.