Global Innovation Marketing Manager Baileys

Baileys Global Innovation Marketing Manager

Baileys is one of the top five global giants within the Diageo portfolio representing the lion's share of the Liqueur's category globally. In 2016, the brand was repositioned as an adult treat due to its product truth (part booze, part cake, pure pleasure) and this strategic shift has been transformational in unlocking new value pools to source growth from.

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. As we look to rise to new heights and deploy our proven model, we're looking for exceptional talent to drive both scale and impact.

The role involves collaborating with every Diageo region & all parts of the business. Baileys is recruiting an experienced, creative innovator to lead our global innovation agenda. This is a key leadership role on one of Diageo's priority brands, with real scope to craft the future of its success.

Core responsibilities include leading the global strategy for Baileys innovation, delivering on our ambition to grow innovation to 9% of TM by F30, deciding and implementing a daring pipeline of innovations, codifying and sharing best practice, playing a leadership role across senior collaborators, and ensuring innovation across markets is playing a leading role in delivering our daring sustainability goals.

About you: You have demonstrated strong ability to lead innovations from concept to reality, solid grounding in marketing with shown sound strategic judgement, commercial and project management experience, outstanding innovation judgement, crafting truly collaborative partnerships, delivering performance with speed and dedication, and proven strategic skill.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.