E - commerce Lead B2B Wholesale

E-Commerce Lead B2B Wholesale

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities

Strategy/Ownership/Execution

• Support and influence account planning cycles to champion the ecommerce channel and input digital pillars in the account joint business planning process, becoming an integral member of the account team ensuring digital is considered for through all projects and touchpoints internally and externally. Leading digital element of customer brand days for wholesale.
• Develop an external contact strategy with key category and contacts across the retailers and impulse partners to build and enhance Diageo's digital relationships.
• Thought leadership working with GB and global teams to understand the future of the retail climate and work with account teams to bring the b2b ecommerce and the quick commerce impulse RTM element to life. (Working in partnership with the egrocery leads on the global JBP we have with Uber, the relationship with Deliveroo and owning the SnappyShopper relationship).
• Own and shape the digital execution and growth strategy for the B2B and impulse RTM alongside the respective Account teams and Customer Marketing Managers, with creation of a content and media strategy and work in partnership with OFT customer marketing and the CMD team on implementation.
• Work with the Diageo Customer Marketing Managers to build and implement annual activation plan for Online with a true unified commerce strategy. Leading the analysis for the digital element of each customer execution and shape/share the learnings from this both internally and externally to constantly improve the performance of digital activation in B2B and independent quick commerce.
• Drive online market share, whilst driving product mix management and delivery through online initiatives within the b2b and impulse.com external accounts teams, growing Diageo share and KPI of total category penetration growth with Diageo acting as the online category growth partner.
• Build a jointly agreed yearly execution and category plan aligned to the Diageo strategy and commercial agenda, with clear business partner alignment internally and externally.
• Create and manage an active performance scorecard to share with the customer and internal business partners, with clear KPI and action tracking.
• Ensure new product launches are featured on time at launch, and to high quality standard with RTM tailored content and messaging.
• Track competitor activity on the site, and report on Diageo's performance, ensuring we are constantly reviewing and learning.
• Work closely with systems and commercial finance to manage the dot.com P&L and review the mix delivery of the account and to the drive performance leaver to deliver against the strategic plan.

About You

• Passion for digital.
• Strong experience in a marketing, sales or off trade role, with customer facing experience.
• Ability to interact and influence at multiple levels.
• Excellent relationship building and communication skills – with the ability to flex and adapt style.
• Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
• High resilience & positive attitude – able to build powerful relationships and work collaboratively within a team cross-functionally
• Time management & prioritisation skills High attention to detail.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Primary Location: London

Additional Locations: 1HQ

Job Posting Start Date: 2026-03-19