Assistant Customer Marketing Manager – Liquor Store

Liquor Store Customer Marketing Expert

About this role

As a Liquor Store Customer Marketing Expert, you will develop and lead planning that fully integrates shopper, customer, and channel insights based on brand/category solutions and activities for customers/channels.

You will be responsible for:

• Being a pivotal link between Sales and Marketing (Integration of brand marketing plans with customer Joint Business Plan)
• Use shopper insights and retail data to identify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, in-store visibility
• Facilitate communication of cross-functional teams by providing required information and support
• Develop & translate customer & shopper insights into business building opportunities with specific customers/channels (provide customer inputs)
• Work with field sales to ensure excellence in in-store activation and delivery of business plan
• Gather on ground competitive intelligence & oversee tracking of physical availability measures
• Lead execution of plans & activities including customized offerings Channel and Customer thought Leadership
• Developing Selling Stories - 'Why' a customer would want to support our brand initiatives
• Budget management and evaluate trade investment result and ROI

To be successful in this role, you will need:

• Minimum 5 years in Sales or Trade Marketing areas with specific experience in creating category vision and category growth platforms and developing channel strategies and plans
• The ideal candidate will be highly skilled at influencing people and achieving business results/objectives collaboratively and using higher order influencing skills
• Strong commercial strategical and highly analytical skills with data literacy, understanding and evaluating the profit impact of their actions
• Exposure to working in rapidly changing environments
• Experience managing multiple projects and promotions
• Experience working with cross-functional teams and channels
• Native Mandarin and fluent in English

Working with Us

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose, and standards set the conditions for us to respect the unique contribution each person brings.

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.

We're looking for people with creativity, boldness, and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.