Manager, Marketing Campaigns (strategy & Analytics)

Manager, Marketing Campaigns (Strategy & Analytics)

foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Campaign Performance & Strategy

• Manage and analyse marketing campaign performance across APAC markets, identifying trends, growth opportunities, and areas for optimisation.
• Develop strategic recommendations based on data insights to improve ROI and guide future campaign planning.
• Collaborate with cross-functional teams to align campaign strategies with business objectives and market dynamics.

Vendor Performance Optimisation

• Evaluate vendor performance across regions, identifying high-performing partners and recommending opportunities for scaling.

Insight Generation & Reporting

• Leverage platform data (orders, sessions, conversions) to uncover growth patterns
• Extract meaningful insights from the data to guide campaign optimisation and future strategy development.
• Regularly communicate campaign performance updates, insights, and recommendations to key stakeholders. Prepare and present reports that clearly articulate the impact of campaigns and opportunities for growth.

Experimentation & Testing

• Design and execute A/B tests to evaluate campaign strategies, messaging, and formats.
• Use test results to refine campaign direction and improve effectiveness across channels.

Qualifications

• 6+ years of experience in growth, campaign management.
• Confident working with data—comfortable analyzing performance, identifying trends, and turning insights into clear, actionable steps.
• Experience in Quick Commerce or E-commerce environments is a strong plus.
• Skilled in transforming complex metrics into meaningful takeaways to optimize campaigns and drive results.
• Familiar with budget tracking, vendor coordination, and managing resources effectively.
• Strong communicator in English with experience delivering insights to stakeholders.
• Thrives in fast-paced, multicultural environments—adaptable, detail-oriented, and solution-focused.