Sales & Mktg Specialist

Sales & Mktg Specialist

Job Category: SALES

Requisition Number: SALES007253

Location: Lake Austin Spa Resort – Austin, TX

Position Summary

The Strategic Market Development Consultant is responsible for identifying, cultivating, and converting high-value business opportunities for Lake Austin Spa Resort. This role proactively drives revenue through strategic outreach and relationship-building with local organizations, small groups, wellness-focused communities, travel advisors, and niche markets aligned with the resort's luxury wellness and destination spa positioning.

This is a high-touch, relationship-driven role requiring a polished communicator with a deep understanding of luxury wellness experiences, group dynamics, and local market conditions. The consultant serves as a brand ambassador, storyteller, and connector—positioning Lake Austin Spa Resort as the premier wellness retreat destination within the market.

Key Responsibilities

Market Development & Strategic Outreach

• Identify, research, and strategically pursue local, regional, and niche markets aligned with the resort's wellness, incentive, and intimate group offerings.
• Develop new pipelines including (but not limited to): associations, small businesses, leadership teams, wellness communities, physicians, executive retreats, and social groups.
• Create market visibility and clearly differentiate Lake Austin Spa Resort from competitors such as Miraval and Canyon Ranch.
• Proactively source and secure new partnership opportunities that enhance revenue and elevate brand visibility.
• Represent Lake Austin Spa Resort at local and regional events as needed.
• Design and execute unique brand activations that showcase the resort's offerings in compelling, non-traditional settings.
• Conduct outbound sales and relationship outreach to existing contacts with gift cards on file.

Group Sales & Lead Generation

• Generate qualified leads for small corporate, social, and wellness groups seeking elevated retreat-style experiences.
• Consult with planners and key decision-makers to understand objectives and recommend tailored itineraries reflective of the resort's signature experiences.
• Collaborate closely with the Marketing Director and Group Sales Manager to ensure a seamless handoff of leads and a consistent guest journey.

Relationship Management

• Maintain a visible and consistent presence within the local community and surrounding markets.
• Establish Lake Austin Spa Resort as the preferred destination for wellness retreats and intimate group experiences.
• Cultivate long-term partnerships that generate repeat business and referral opportunities.

Brand Alignment & Storytelling

• Represent the resort's values, luxury positioning, and wellness-forward identity in all communications and outreach.
• Develop a deep understanding of the resort's differentiators and articulate them effectively to external partners and prospects.

Reporting & Performance

• Track outreach efforts, lead generation, conversion rates, and ROI for all market development initiatives.
• Monitor trends in the local and regional luxury wellness segments to identify emerging opportunities.
• Provide bi-weekly reports, insights, and strategic recommendations to leadership.

Qualifications

• Proven experience in luxury hospitality sales, market development, partnerships, or business development.
• Strong understanding of wellness, luxury travel, and experiential offerings.
• Exceptional communication, presentation, and relationship-building skills.
• Self-starter with the ability to work independently and strategically.
• Comfortable with outbound sales, networking, and community engagement.
• Highly organized with strong reporting and analytical capabilities.
• Familiarity with the Austin market and surrounding regions preferred.