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Senior Integrated Growth Marketing Manager - Remote Eligible
Own the end-to-end local marketing strategy for Central & Eastern Europe.
Remote
Senior
2 weeks ago
✨ About The Role
- The Senior Integrated Growth Marketing Manager will be responsible for driving the discovery and development of lead generation channels across Central & Eastern Europe.
- This role involves owning the end-to-end local marketing strategy, execution, and performance.
- The candidate will develop go-to-market fundamentals, focusing on maximizing pipeline and conversion.
- Collaboration with local sales, central marketing, and digital marketing teams is crucial to create and execute demand and field marketing programs.
- The role includes owning content and integrated campaign strategy and execution, working with partners across Sales, Growth, and Marketing Operations.
- The candidate will lead complex, cross-functional initiatives that drive business growth and ensure pipeline alignment across multiple teams.
- Conducting in-depth customer and market research to gain insights into target audiences and personas is a key responsibility.
- The role requires tailoring marketing strategies with a geographical perspective to account for regional differences within focus markets.
- Budget management and tracking ROI will be essential, influencing the allocation of marketing spend based on past performance insights.
âš¡ Requirements
- The ideal candidate will have 5-10 years of experience in regional or growth marketing, particularly within Northern European markets.
- A proven track record in developing demand generation strategies and uncovering new marketing channels for growth is essential.
- The candidate should possess an innovative mindset, demonstrating a hacker’s mentality to find creative solutions to achieve goals.
- Strong analytical skills are required, with a history of measuring and enhancing marketing channel performance.
- Excellent communication and collaboration skills are necessary to work effectively across multiple teams and stakeholders on a global scale.
- The candidate must have superior verbal and written communication skills, capable of engaging directly with executives and senior leaders.
- Fluency in German and English is required, with additional European languages considered a bonus.
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