Product Marketing Manager - Competitive Intelligence And Customer Insights - Remote Eligible

Customer Insights & Competitive Intelligence

Develop, implement, and own Deel's customer insights and competitive intelligence programs, ensuring insights are actionable, scalable, and continuously updated.

Lead qualitative and quantitative research to deeply understand customer needs, buying behaviors, objections, and decision drivers across key segments.

Own competitive research for specific product lines and priority competitors, including positioning, messaging, pricing, packaging, and go-to-market motions.

Synthesize insights into clear narratives that influence product roadmaps, positioning, and strategic decisions.

Build automations and repeatable systems to streamline the collection, analysis, and distribution of customer and competitive insights.

Enable insights through multiple channels such as:

• Internal training sessions and workshops
• Sales and marketing collateral
• Competitive battlecards
• Alerts, dashboards, and newsletters

Ensure insights are easily discoverable and embedded into day-to-day workflows for Sales, Marketing, Product, and Growth.

Create compelling sales and marketing collateral grounded in customer and competitive insights.

Partner closely with Growth and Marketing teams to inform positioning, messaging, and campaigns that differentiate Deel in the market.

Train and enable Sales teams with competitive and customer insights that:

• Improve confidence in competitive deals
• Address objections effectively
• Increase win rates and deal velocity

Act as a trusted partner to Product, Sales, Marketing, and Growth, ensuring customer and market insights are reflected in strategy and execution.

Track and measure the impact of insights on GTM performance (e.g., win rates, messaging adoption, sales feedback).

Requirements:

• 5+ years of experience in Product Marketing, Customer Insights, Market Research, or Competitive Intelligence roles within B2B SaaS.
• Proven ability to conduct high-quality qualitative and quantitative research, with a strong data-driven mindset and the ability to turn insights into clear recommendations.
• Hands-on experience building scalable insight systems, including automations to gather, store, synthesize, and distribute customer and competitive insights.
• Strong experience creating enablement assets and delivering training for Sales and Marketing teams that drive measurable impact (e.g., win rates, adoption).
• Excellent written and verbal communication skills, with the ability to present complex insights clearly to both executive and frontline audiences.
• Strong project management skills, able to manage multiple research streams and stakeholders in a fast-paced, high-growth environment.
• Experience using competitive intelligence platforms (e.g., Klue), including setting up workflows, alerts, and battlecards.
• Demonstrated ability to collaborate effectively with cross-functional teams such as Product, Sales, Growth, Marketing, and RevOps.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you'll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.