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Director, Lifecycle Marketing - Remote Eligible
Own and optimize Deel's customer lifecycle strategy to enhance retention and drive revenue.
Remote
Expert
1 month ago
✨ About The Role
- The Director of Lifecycle Marketing will be responsible for owning and optimizing Deel's customer lifecycle strategy.
- This role will focus on identifying cross-sell opportunities and enhancing customer retention through scalable, data-driven programs.
- The candidate will need to establish and execute a comprehensive customer contact strategy that delivers results at every lifecycle stage.
- A growth hacker mindset is essential for experimenting with lifecycle programs, analyzing outcomes, and scaling successful initiatives.
- The role involves collaborating with teams such as Product Marketing and Growth to ensure consistent messaging and maximize the impact of product updates and campaigns.
- The Director will develop proactive touchpoints with Customer Success and Account Management teams to strengthen customer relationships and drive long-term loyalty.
- Utilizing data and customer insights to identify trends and mitigate churn risks will be a key responsibility.
âš¡ Requirements
- The ideal candidate will have over 10 years of experience in lifecycle or growth marketing, particularly in the B2B SaaS or technology sectors.
- A proven track record of designing and scaling cross-sell and upsell initiatives that lead to measurable revenue growth is essential.
- The candidate should be analytical and data-driven, with expertise in building and tracking KPIs across the customer lifecycle.
- Strong collaboration skills are necessary to work effectively across teams and functions to deliver seamless customer experiences.
- Experience managing global programs and understanding regional market dynamics is crucial for success in this role.
- The candidate should be comfortable leading and developing high-performing teams.
- Excellent communication and collaboration skills are required to influence stakeholders at all levels across various departments.