Sr. Account Director, Creator Marketing

Sr. Account Director, Creator Marketing

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

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Edelman is looking to hire a Senior Account Director for the Microsoft Creator team!

Edelman has an exciting opportunity for a Senior Account Director with Creator Marketing on the Microsoft account. This vital position will lead the daily account management of the Content Creator Programs for one of the world's most recognizable brands. It will focus on driving brand strategy on how we engage with digital influencers and content creators to help promote Microsoft's products and services among their ever-growing and significant audiences.

This position requires strong account management, project management skills, the ability to supervise a busy account, including managing staff and serving as a daily counterpart to clients, and, in the background, working with content creators. This role requires someone with the ability to build strong, long-term relationships with key decision-makers at Microsoft.

Responsibilities:

Drive Edelman's strategic vision in the cross-platform video/digital influencer space

Oversee the creator function on the Microsoft account, including strategic planning and consultation for internal teams, and external clients

Evolve data and measurement framework for our clients to prove campaign success and differentiate our capability

Establish processes to support and nurture rapid growth

Establish and maintain relationships with clients who activate or are likely to activate creator marketing campaigns, build develop prospective clients

Build strong relationships with creators, talent agencies, multi-channel networks and other customers to ensure long-term success

Share expertise and advise clients on new campaign ideas to generate continued results

Work with all teams to ensure campaign success

Actively participate in account and campaign management and work with internal account management to ensure client satisfaction

Elevate the opportunity and offerings around creators and brand integrations across various teams including account, creative, production and strategy teams

Requirements:

The ideal candidate will have the proven ability to manage and develop relationships across the social creator landscape, especially for Microsoft, and will assist in the development of campaigns that fit within larger 360-degree integrated campaigns across a portfolio of clients in various verticals across the office

Basic Qualifications include: At least 8-10 years working in content development and creation. At least 6 years previous experience working directly with influencers in a marketing, talent management and/or sales role at a Multi-Channel-Network or comparable agency

Strong understanding of social media, influencers, content creators and the larger Influencer Marketing ecosystem. Influencer and talent agency contacts at both senior and junior levels required

Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each

Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI's and drive ROI

Knowledge of best practices, tech platforms, tools and processes for influencer marketing

Familiarity with creators in the tech space across LinkedIn, TikTok, Instagram and other relevant channels.

Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)

Experience translating complex and technical product information into creator-led narratives and thought-leadership content across platforms

Experience managing teams, establishing goals and ensuring project deadlines are met

A passion for pop-culture and its infusion into the consumer brand ecosystem

Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency

Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons

Exceptional collaborator who can work across practices and cross-functional teams

Experience/involvement in new business – proposal development, RFI/RFP responses, and pitching

Agency experience leading large clients

Candidates must live in Toronto and will be expected to work out of the office at times in a hybrid capacity.

Edelman is an integrated agency providing purpose-built communications to Microsoft – bringing strategy, creative, research, social and digital, and influencer marketing together to drive tangible business results and advance Microsoft's mission to empower every person and organization on the planet to achieve more.

We advocate for ideas based on real audience insights and sound strategic opportunities and bring them to life with creative executions that earn attention. We are the team behind some of Microsoft's most exciting work across Surface, Xbox, M365, and Windows to name a few. We are the lead agency for the Microsoft brand across social; the global PR agency of record for Xbox; and the influencer agency of record for Xbox, Surface, M365 and Windows.

Our results are a direct reflection of our culture and people – we believe that bringing together diverse perspectives enhances creativity and innovation, and we embrace and celebrate differences both in our organization and through our work. We've partnered with Microsoft for 27 years, across 17 countries around the world. Come be a part of our collective story as we partner with Microsoft to enable each other to achieve more.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.