Account Executive, Creator Marketing

Account Executive, Creator Marketing

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman Toronto is seeking a bold, insightful and passionate candidate to join our fast growing and constantly evolving national Creator Marketing team as an Account Executive, focusing on some of the world's largest and sought after clients.

You will be responsible for supporting day-to-day execution of creator programs, working with a team of experts on creator sourcing, program development, and program execution of cross-platform creator brand integrations. You will also support specialized areas of expertise, including digital, social, creative, and paid media.

If you are immersed in the latest creator/influencer trends and are looking to grow your career in this space, this might be the role for you!

Responsibilities:

• Evaluate creator and talent partners, including social media content creators, speakers, thought leaders, advocates, small business owners, athletes and more, to determine their suitability for clients based on established criteria
• Manage creator partnerships from proposal to management and reporting through final invoice payment
• Assist in campaign execution from start to finish including creator identification, outreach and negotiation, management of deliverables, and campaign reporting
• Lead executional tactics for offline / online activations with creators
• Actively source opportunities for creator programming with existing clients and provide strategic recommendations on how creators can amplify current and future initiatives
• Participate in agency billing and invoicing procedures
• Support all influencer contracts, payments and POs
• Demonstrate a collaborative, hard-working, team spirit focused on serving the team and the needs of the client
• Contribute to program recaps and reporting
• Stay informed about social and cultural trends relevant to influencer and content creator landscapes

Basic Qualifications:

• Minimum of 1 year of relevant full-time experience in Digital, Content, or Brand Marketing including social media and community management
• Passion for creator marketing and its evolving landscape
• Interest in and ability to build and maintain relationships with influencers/content creators, agents, and managers
• Understanding and knowledge of popular social platforms, including Instagram, LinkedIn, Reddit, Facebook, Threads, Twitter/X
• Possess strong writing and verbal communication skills
• Have exceptional analytical skills with a proven ability to conduct research and summarize findings effectively
• Able to work effectively with all levels of internal contacts (junior staff, peers, and senior staff)
• Proven ability to thrive in a fast-paced work environment and work effectively across clients by efficiently prioritizing tasks and completing multiple items under deadline
• Are a communicative and proactive self-starter who takes initiative in their work

Preferred Qualifications:

• 1 or more years within creator-specific marketing, including identification of creators, managing creator programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting
• Past experience working with tech or financial services clients, or have interest in working with tech and financial services clients
• Have proven experience in overseeing the quality and operational performance of accounts, ensuring work quality and deadline adherence
• Experience working with multiple tiers of influencers and supporting programs across multiple digital channels
• Knowledge of best practices for all top social media platforms and guidelines
• Experience driving influencer partnership negotiations using language that bridges the gap between brand goals and influencers requirements
• Basic understanding of metrics, ability to gather/build metrics decks, and basic knowledge of additional measurement tactics to demonstrate success of programming
• Have identified and planned against KPIs and goals for campaigns

Edelman is committed to accessibility and equal opportunity in its recruitment processes. If you require accommodation to participate in this recruitment, please contact hr.toronto@edelman.com.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.