Senior Manager, Integrated Marketing

Senior Marketing Manager

We're looking for a motivated, proactive, and creatively minded Senior Marketing Manager to enhance and amplify our brand, client, and corporate marketing programs across dentsu—with a focus on advancing the Carat brand.

As part of a collaborative team of Marketing Managers, you'll partner with our global design and content teams to bring campaigns to life. You will blend strategic execution with hands-on coordination, requiring a thoughtful project manager with experience with storytelling, digital platforms, and brand marketing.

You will report to: VP, Client Marketing

Website Management (40%)

• Oversee strategy, production, and optimization of agency websites and landing pages, ensuring understanding of our goals, brand standards, and user experience best practices.
• Define and direct homepage and content strategy (solutions, leadership, thought leadership, case studies, press, blogs), while guiding the CMS specialist on execution.
• Work with partners to scope, plan, and deliver larger digital plans (e.g., microsites), ensuring seamless integration across the dentsu ecosystem.

Organic & Paid Social Media (30%)

• Manage channel strategy and recurring posting across LinkedIn and Instagram, tailoring content to brand tone and audience needs.
• Partner with design/content teams to develop creative assets, write/edit copy, and lead amplification strategies for high-priority campaigns, executives, and events.
• Monitor and report on performance, using insights to evolve content pillars (brand storytelling, partnerships, events, client wins, thought leadership).

Content Ideation & Campaign Development (20%)

• Collaborate with content, comms, and design partners to shape compelling narratives across owned, earned, and paid channels.
• Support development and rollout of integrated marketing campaigns for events and launches, spanning pre-, during-, and post-activation.
• Ensure all content reflects dentsu's brand voice, standards, and positioning.

Reporting and Insights (10%)

• Oversee dashboards and campaign reporting, sharing insights to inform digital, social, and content strategies.
• Provide recommendations to optimize performance and enhance brand impact.

This is a high-visibility role that demands a proactive, self-starter mindset—someone who values ownership, brings fresh ideas to the table, and shows up each day ready to make a meaningful impact.

Qualifications:

• 5+ years of experience in digital marketing, content, or brand strategy
• A proactive mindset with an eye for creative opportunity and a passion for amplifying great work
• Portfolio of work across web, social, and campaign marketing
• Writing and editing skills, especially for digital platforms
• Experience managing content workflows across multiple partners
• Proficiency with CMS platforms (e.g. WordPress), social scheduling tools (e.g. Sprout, Sprinklr), and analytics dashboards

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location: New York - 150 E 42nd

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.