Senior Account Manager - Programmatic

Campaign Management Specialist

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Key responsibilities:

• Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
• Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
• Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Contributes to updating best practices and offers insights on how to improve campaign effectiveness
• Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Location: DGS India - Chennai - Anna Nagar Tyche Towers

Brand: Paragon

Time Type: Full time

Contract Type: Permanent